2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Nov 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
15.4
15.2
34
Dairy Farm, Wyeth Project, KPMG, MCCY, Ministry of Communications & Information, Mondelez
12.9
12.9
40
Publicis
Softbank Robotics Project, Santibury Project, AXA
12.6
12.6
41
4
TBWA
IKEA, Hilton Hotels and Resorts， Singapore Airlines, Hilton
4.6
4.6
4
5
5
R/GA
UOB, Olam
3.0
3.0
2
6
6
Digitas
Mondelez, Agoda Project, Coca Cola Project, Fox/Disney Project, Cathay Pacific Project
1.7
1.7
7
7
7
Isobar
Fruit Brand
1.6
1.6
6
8
22
McCann WorldGroup
GSK pharmaceuticals
1.4
1.4
4
9
8
BBDO
Halza Branding, CDL Projects, Hilton Projects
1.2
1.2
3
10
9
Havas Worldwide
Mitsubishi, Cycle and Carriage
1.2
1.2
2
11
13
Wunderman Thompson Beiersdorf healthcare brands
1.2
1.0
3
12
10
72andSunny
Carousell
1.0
0.9
1
13
11
VMLY&R
Logitech， Caltex B2B， Crayola
0.8
0.8
5
14
12
Dentsu
Government Client
0.5
0.5
2
15
14
Leo Burnett
Orchard Business Road Association Project, Milk Powder Client
0.6
0.3
6
16
15
Happy Marketer
OneConnect Financial Technology
0.3
0.3
1
17
16
Saatchi & Saatchi
Toshiba Strategy and Creative Ideation
0.3
0.3
1
18
17
Lion & Lion
Unikeys
0.3
0.3
1
19
18
Zoo Group
Carpe Diem digital and social
0.2
0.2
1
20
19
GERMS
Senoko Energy
0.2
0.2
1
59.4
174
RANK THIS MONTH
RANK LAST MONTH
1
2
DDB
Gardens by the Bay, Dairy Farm, BMW, OPPO, PUB, Bodyshop
2
1
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
BMW
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Nov 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.2
2.2
10
Dyson, Tourism New Zealand, Circles Life, United Overseas Bank (UOB)
2.1
2.1
15
OMD
Beiersdorf, Clarins
1.8
1.5
13
4
Havas Media
M1, Senoko Energy, Tripadvisor, FrieslandCampina (Friso)
1.4
1.2
7
5
5
Zenith
The Walt Disney Company
1.5
0.8
3
6
6
Universal McCann
Shangri la, Mattel
0.7
0.7
3
7
20
Carat
Vodafone
0.5
0.5
1
8
7
Initiative
Internet Company
0.4
0.4
2
9
9
denstu X
Technology Client
0.2
0.2
8
10
8
PHD
Komoco Motors Pte Ltd, Singapore Airlines
0.2
0.0
2
11
11
Vizeum
12
12
Wavemaker
13
13
Starcom
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Agoda, PlayStation, City Development Limited
2
2
Mindshare
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
United Overseas Bank (UOB)
The Walt Disney Company
0.0
Circles Life
-0.2
0
Beats by Dre Project, Pfizer Project, Huawei, Nanyang Academy of Fine Arts (NAFA), SOD - Price
0.7
Vodafone
-0.4
19
Paneco.com
0.1
Dairy Farm
-0.4
3
8.5
86
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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