2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Nov 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.9
3.30
17
Telecom Client
2.6
2.33
1
2.1
2.06
11
RANK THIS MONTH
RANK LAST MONTH
1
1
FCB
Marigold, RHB Bank, Education Malaysia
2
2
Leo Burnett
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3
3
DDB
Go Shop rebranding Project, Dairy Farm, PlayStation, PayNet Project, Samsonite
4
4
Ogilvy
Dairy Farm, Mondelez, CIMB Project, Kimberly Clark
1.9
1.89
6
5
11
Publicis
AXA, Petronas BTL Project
1.7
1.74
3
1.5
1.50
3
6
5
BBDO
Celcom Xpax, Unilever (Lipton X Tealive) Project, Unilever (Cornetto) Project
7
6
Dentsu
Beverage & Food Brand
1.0
1.01
9
8
15
Wunderman Thompson
Dominos Pizza, Beiersdorf healthcare brands
1.1
0.86
4
9
8
Havas Worldwide
Touch & Go E-Wallet Project
0.7
0.70
2
10
9
Innity
TikTok
0.5
0.50
1
11
10
Vintedge
LiHO Social
0.5
0.50
1
12
34
McCann WorldGroup
GSK pharmaceuticals
1.2
0.46
1
13
7
VMLY&R
Logitech, Cactus, Mattel
0.8
0.32
10
14
12
Isobar
Bank Brand
0.2
0.23
3
15
13
MullenLowe Group
Bayer OTC brands
0.2
0.20
1
16
14
Anomaly
Johnnie Walker
0.1
0.12
1
17
16=
Merkley+Partners
Performix
0.0
0.03
1
18
16=
Online Circle
Barilla
0.0
0.03
1
17.7
76
Marigold
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Nov 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Starcom
Maxis
2.6
Dairy Farm
2.3
2
2.7
Telecom Client
1.7
18
1.0
2
0.8
1
2
2
Mindshare
Friesland Campina, Prudential AOR (Digital), Tesco, Hong Leong Bank
3
3
Universal McCann
Telecom Client
1.0
4
4
Zenith
The Walt Disney Company
1.0 0.6
0.6
11
United Overseas Bank (UOB)
5
6
MediaCom
PlayStation, Fujifilm Holdings Corporation, Realme, Nespresso, My Town KL
6
5
OMD
FMCG Client
0.60
0.6
2
0.6
0.3
5
0.1
2
0.0
2
7
7
PHD
Schneider Electric, Foodpanda, WIPRO UNZA, Singapore Airlines, Kayak.com
8
18
Carat
Vodafone
0.8
9
8
denstu X
Car Client
0.0
10
10
Havas Media
Tripadvisor
0.10
AXA
-0.1
1
11
11
Vizeum
0.0
Media company
-0.1
0
12
12
Wavemaker
M&S Santan Kelapa
0.8
Friesland Campina
-0.8
3
13
13
Initiative
Health Care Brand
0.1
Maxis
-2.5
1
4.1
50
WIPRO UNZA
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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