2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Nov 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
3M Project, Mentisco Project, Aramco Project, EA, SIMS4 Project, Daemyung, LG Project
4.7
4.7
14
2
Publicis
AXA, OB(CASS) AOR, Lead Agency, WINIX AOR, Lead Agency, Samsung (Bixby) Project
3.4
3.4
7
3
3
Ogilvy
Nike, Mondelez, Jeju Shinwha World Project, AccorHotels
2.1
1.9
5
4
4
Isobar
FMCG Client
1.4
1.4
15
5
5
BBDO
MetLife Project , Bayer
1.0
1.0
2
6
12
McCann WorldGroup
GSK pharmaceuticals, Red Rock, I'm Well
1.6
0.7
6
7
7
Wunderman Thompson
Beiersdorf healthcare brands
0.7
0.5
2
8
6
Leo Burnett
Samsung (Health & Game) Project
0.44
0.4
3
9
8
MullenLowe Group
Bayer OTC brands
0.20
0.20
1
10
9
Anomaly
Johnnie Walker
0.14
0.14
1
11=
10
Merkley+Partners
Performix
0.0
0.03
1
11=
11
Online Circle
Barilla
0.0
0.0
1
13
13
TBWA
0.0
-0.4
0
14
14
VMLY&R
0.0
-0.5
0
15
15
Dentsu
0.0
MetLife Project
-0.5
1
16
16
Cheil
0.0
Samsung (Health & Game)
-1.5
0
11.4
59
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
WINIX AOR, Lead Agency
AXA
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Nov 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
17
0.7
0.7
3
Cosmetic Brand
0.6
0.6
4
Zenith
Mercedes Benz, Disney
0.6
0.6
2
4
MediaCom
Lululab
0.5
0.5
8
6
5
Mindshare
Dyson, New Zealand Tourism Board, Almond Breeze (Blue Diamond) Project
0.4
0.4
7
7
6
Universal McCann
IHQ Project, Auto Desk Project, Zespri
0.2
0.2
3
8
7
Havas Media
Yes24
0.3
0.2
2
9
8
Vizeum
FMCG Client
0.0
0.0
1
10
9
Wavemaker
Jetstar, Hills
0.3
-0.0
5
11
10
PHD
Singapore Airlines
0.1
-0.2
1
3.8
53
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
13
Carat
Vodafone
0.8
2
1
Starcom
Ferrero
3
3
denstu X
4
2
5
AGENCY
RECENT WINS
RECENT LOSSES
Disney
Vodafone
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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