2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
64.4
73
45.3
10
26.0
24.2
8
Merlin Denmark, Kungliga Operan Denmark Project,
21.9
21.9
52
Ogilvy
Mondelez Global, Google UK, Lexus UAE, Diageo UK
32.6
21.1
15
31
Publicis Groupe
GSK pharmaceuticals Global
20.0
20.0
2
7
6
Publicis
Beiersdorf Nivea Global, McCormick brands Europe, AXA Global
19.0
19.0
3
8
5
Droga5
OnePlus UK, Harley Davidson, Accenture Interactive Global
16.9
16.9
6
9
15
The & Partnership
Toyota UK,Centrica Global, NatWest projects UK, NatWest UK
8.4
8.4
4
10
7
Huge
Pantone
8.0
8.0
1
11
20
Uncommon
The Guardian & Observer UK, Clos19 Europe, B&Q UK
7.3
7.3
5
12
25
Leo Burnett
Iceland UK, Facebook Messenger Global, McCormick EMEA
7.0
7.0
3
13
9
TBWA
McVitie's / Pladis Global UK, Merlin Entertainments UK, Carwow UK
7.6
6.1
6
14=
10
R/GA
LVMH UK, Siemens Global, Le Creuset UK
6.0
6.0
4
14=
11
Digitas
Mondelez Global
6.0
6.0
1
14=
12
Serviceplan
Tchibo Europe
8.0
6.0
1
17
117
Thjnk
Generali Germany, Beiersdorf healthcare brands Global
5.8
5.8
2
18=
13
The Martin Agency
CarMax UK
5.0
5.0
1
18=
14
MullenLowe Group
Bayer OTC brands Global， World of Tanks UK, Sennheiser UK
6.5
National Trust UK
5.0
5
20
16
Anomaly
Johnnie Walker Global, Vodafone brand project
5.1
LNER UK
4.1
4
346.3
380
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
2
2
DDB
3
21
McCann WorldGroup
4
3
Isobar
5
4
6
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Vodafone Spain, UK Project, Ferrero Europe, Japan Airline Russia Project
64.4
AGENCY
Eon Europe, BVR Volksbanken Raiffeisen Germany, PlayStation Global, Avanti West Coast Railways GSK pharmaceuticals Global, TSB UK
50.3
RECENT LOSSES
Food Brand Company
BVR Volksbanken Raiffeisen Germany
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Media
2
3
MediaCom
3
2
OMD
4
5
PHD
5
4
6
AGENCY
RECENT WINS
Hyundai Kia Europe, Russia, Turkey, Huawei NEC, Legal & General UK
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
52.5
AXA Global
43.3
43
52.1
Muller dairy Germany
36.9
263
37.5
Home Credit Bank Russia
36.5
196
Aldi Germany, BRP Russia, Citadele Estonia, Ideal Latvia
34.9
Ferrero UK
28.2
141
Publicis Media
Walt Disney Company Global, LVMH Eur ex UK Fr, Walt Disney Company Global
27.0
27.0
3
6
Starcom
Ferrero UK, McDonald’s Russia, Novartis Global
18.0
Dreams UK
14.6
3
7
12
Mindshare
Ferrero Global, Lufthansa Group Germany, KFC UK
22.8
Three UK
12.2
37
8
7
Carat
Deutsche Bahn Germany, Gaes Spain, Stena Line Sweden
28.9
Playmobil Germany
11.4
19
9
8
denstu X
Ahold Netherlands, Upfield Global, Parques Reunidos Spain
4.4
4.1
4
10
10
Universal McCann
Mattel Europe, Asia, Africa, Just Eat Global, Berglandmilch Austria, Hella Austria
4.6
Staatsloterij Netherlands
3.0
9
11
9
Vizeum
Capri Sun Europe, L'Oreal Russia, Groupe SEB Global
7.3
Schloss Wachenheim Germany
2.6
17
12
11
The7stars
FirstGroup railways UK
2.8
Sofology UK
2.3
2
13
13
MediaHub
Sennheiser Global,National Health Service UK Planning, World of Tanks UK
1.3
1.3
4
14
14
Crossmedia
Etihad Airways
1.3
1.3
1
15
15
M/SIX
Electronic Arts Global, London Business School UK
1.1
1.1
2
16
16
AKA
Longleat Enterprises UK
1.0
1.0
3
17
17
Essence
L'Oreal UK
0.8
0.8
1
18
18
The Specialist Works
AO.com UK
0.6
0.6
1
19
19=
John Ayling & Associates
Battersea Dogs & Cats Home UK, World Animal Protection UK
0.5
0.5
2
20
19=
Bountiful Cow
Starling Bank UK
0.5
0.5
1
188.1
786
Tesco DMP UK, Weltsparen Germany, XiaoMi Germany, Obi Slovakia, Galeria Karstadt Muller dairy Germany, McVitie's / Pladis Global UK, Three Sweden
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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