2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
DDB
3
4
4
3
Publicis
5
5
Digitas
6
7
Leo Burnett
7
6
Dentsu
8
10
McCann Worldgroup
9
8
BBDO
10
9
Saatchi & Saatchi
11
11
Havas Worldwide
12
14
M&C Saatchi
13
15
TBWA
14
12
Isobar
15
16
VMLY&R
16
17
MullenLowe Group
17
20
Channel T
18
18
R/GA
19
19
arkr Group
20
1
21
AGENCY
RECENT WINS
Kimberly-Clark APAC, Dairy Farm Regional, Wyeth Singapore Project
OPPO Singapore, PUB Singapore, LG Korea Project Beiersdorf healthcare brands, Wunderman Thompson AirAsia India, Panasonic India Projects
ThinkerBell
Beiersdorf Nivea Global, AXA Global, SC Virtual Bank Hong Kong Project Tencent China Project, Huawei China Project, Mercedes-Benz China Project Nivea China Project, Beiersdorf (Nivea) Thailand, P&G Pantene Australia Project CitiPower, Powercor Australia, Charles Sturt University Australia, Patties Australia GSK pharmaceuticals Global, Netflix Japan, Coca-Cola China Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China CITIC Credit Card China, Nivea India, Miwon Vietnam Project PSA Groupe - Citroën India, Oberoi International School India Project SALABiO Japan, Tourism Australia Japan IKEA Singapore, Optus roster Australia, Great Northern Australia Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project Bayer OTC brands Global, Marico’s Saffola India, ZEE5 Partners Global Mondalez Australia,Department of Premier and Cabinet Australia Schroeders APAC, Pandora Jewelry China Project, UOB Singapore, Olam Singapore BMW Project, FrieslandCampina Project, Semir Lion Australia, Royal Caribbean Cruises Australia
ESTIMATED YTD WIN REVENUE (USD $ m) 81.3
RECENT LOSSES
L.P.N Development Thailand
67.6
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
79.3
228
67.4
185
61.6
Bayer OTC brands Global
58.1
176
55.4
DS China
54.2
199
38.3
93
38.3
35.1
BMW Singapore
34.3
153
34.3
Liby China
31.2
275
35.6
Amway - Nutrilite China
30.7
206
26.3
Fonterra Brands Australia
24.5
42
21.9
Mondelez India
21.8
69
13.8
Keventer India
12.3
45
9.5
CIMB Malaysia Project
9.4
26
9.3
Samsonite Malaysia
8.8
9
CITIC Credit Card China
8.2
129
9.0
Marigold Malaysia
8.0
49
9.2
91 Street Media Technologies India
7.1
15
5.2
5.2
10
4.9
4.9
5
4.4
4.4
44
3.2
5
560.3
2,214
19.2
3.3
CitiPower, Powercor Australia
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
2
MediaCom
3
3
OMD
4
4
Wavemaker
5
5
Universal McCann
6
6
7
AGENCY
RECENT WINS Royal Caribbean Cruises China, Volvo China Project, FoodPanda Taiwan Project Hotels.com Japan, Home Aegis China, Chloe Search China Australian Turf Club Australia, Nestle brands Hong Kong, Agoda Taiwan Project AXA Global, L'Oreal Philippines, China Mobile, IG Markets Australia, Chubb Insurance Thailand
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
84.5
Kellogg's Australia
81.4
258
40.5
Skechers India
37.6
105
42.9
Danone Waters China
35.8
86
59.9
Danone Early Life Nutrition China
35.2
93
Optus Australia, Amway Japan, David Jones Australia
30.6
PPG Industries Inc. Australia
28.8
57
Spark Foundry
Danone Early Life Nutrition China, Danone Waters China, WOTIF Australia
24.1
CMC Markets Australia
24.1
22
7
denstu X
Oplus Mobitech India, Honda Cars, Oppo Mobiles India
23.9
Enesis Group - Soffell Thailand
21.8
188
8
8
Zenith
WeWork India, H&M Australia, Alt Balaji India, The Lux Group Australia Project
23.6
M1 Singapore
21.6
31
9
9
Charm Group
Volkswagen Group China, Chang Ba China
12.5
12.5
3
10
10
Havas Media
10.2
65
11
11
Initiative
12
12
Vizeum
13
13
Starcom
14
14
Madison Media
15
15
Atomic 212
16
16
MediaHub
17
17
Cummins&Partners
Jenny Craig Australia
0.8
18
18
Ikon
Lindt Australia, Metagenics Australia
0.8
19
19
Essence
UpGrad India
20
20
Slingshot
Daikin Australia
TripAdvisor Australia, Pizza Hut Indonesia, Moen China KTB Thailand, 1MG Technologies India, Bausch & Lomb Thailand Jura coffeemakers Australia, TC Pharmaceutical Thailand, Government Housing Bank Thailand Project Align Technology APAC, AB InBev Vietnam, AXA Hong Kong Racetrack.ai India, Marico Media India Greater Bank Australia, Spirit of Tasmania Australia, NT government Australia PGH bricks and pavers Australia, JWH Group Australia, Budget Car Rental (WA) Australia
19.5
AXA Global
10.6
Maxis Malaysia
6.8
47
8.0
WOTIF Australia
6.1
67
Kicks
9.8
23
Red Bull Sri Lanka
1.8
3
2.0
2.0
5
1.8
1.8
6
Allianz Australia
0.8
2
MGA Entertainment Australia
0.2
2
0.5
0.5
2
0.3
0.3
1
307.8
1,249
18.9 2.5
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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