2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2017
1
RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
2
2
J Walter Thompson
3
3
Havas Worldwide
4
11
MullenLowe Group
5
4
R/GA
6
5
Wunderman
7
6
Isobar
8=
7
Karmarama
8=
8
Ogilvy
10
9
FCB
11
10
12
AGENCY
RECENT WINS Mercedes Benz Service Germany, Lotteries Austria, Bsnco de Santander - HHRR Spain Le Monde France, Qatar Financial Centre Global, Microsoft Netherlands Rekorderlig cider Global, Carling lager UK, Air Wick, Clearasil Global, RB (Finish) UK Kia Motors EMEA, Eurosport Europe, National Trust UK, Club Med France CRM Johnnie Walker(Digital) Global, Siemens UK Project, Hyundai N series(Digital) UK
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
51.4
Dept Transport Think! UK
51.1
201
37.9
Debenhams UK
33.4
148
21.3
Chivas Regal Global
19.2
39
19.1
19.1
6
16.5
16.5
4
BT UK Digital, Samsung CRM Europe, BT(Includes EE) UK Direct marketing
14.0
14.0
4
FMCG Client
13.4
13.4
43
First Direct UK, Uniqlo Europe, Keko UK, Philadelphia Cheese Europe The Department for International Development UK, Mondelez Cadbury UK, British Airways UK
16.4
Secret Escapes UK
13.0
7
23.0
BT UK Direct marketing
13.0
9
Huawei UK Project, Holland & Barrett UK, NestléGrego Germany
12.4
Lastminute.com UK
11.6
16
DDB
Radox Global, HM Revenue & Customs UK, Center Parcs Europe, MillerCoors UK
16.9
Electrolux Global
10.1
10
12
Rosbeef
Decathlon France
8.5
8.5
1
13
13
Publicis
Lastminute.com U, Diesel Global, Saint Gobain France, Maisons du Monde France
7.7
7.7
6
14
-
McCann WorldGroup
Opel Germany, Chivas Regal Global, Coca Cola’s Nestea Premium Brewed Spain
13.1
7.2
14
15
14
RosaPark
Cdiscount France, Engie Group France
6.2
6.2
3
16
15
Leo Burnett
McDonald's UK, McDelivery Global
7.0
Coty (Max Factor) Global
5.5
2
17
16
Saatchi & Saatchi
Asics Global, Britvic drinks UK, HSBC Global Project UK
7.5
Mondelez Cadbury UK
5.0
3
18
17=
Droga5
7.9
Radox Global
4.9
6
19
17=
VCCP
6.0
Easyjet Germany
4.5
5
20
19=
Sinner Schrader
4.0
1
327.2
704
Asahi beer US & UK, Peroni Nastro Azzurro UK, Glenmorangie UK, Bowers & Wilkins UK Domino's Pizza (Digital) UK, Mondelez Cadbury(digital) UK, Britvic drinks UK, eBay Europe Volkswagen Global digital
4.0
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Deliveroo UK
87.8
123
66.0
Carlsberg Global
48.9
174
Unilever(Communications Planning) Global Deutsche Telekom Germany, Greenpeace Germany
51.2
Universal Pictures Germany
48.3
48
Havas Media
EDF France & UK, Atout France, Mylan Global
23.2
Biocodex Russia
19.6
52
4
Vizeum
AB InBev Europe, Bunnpris Norway, Utkonos Russia, Rostelecom Russia, Schibsted Spain
19.9
Saks Russia
19.1
31
6
6
Initiative
Lego Global, Carlsberg Global, Unibet UK, Value Retail Group Europe
18.7
Velux Germany
17.4
5
7
5
PHD
Bundespresseamt(Planning) Germany, Joyn Belgium, Napoelon Games Belgium
26.5
Unilever(Communications Planning) Global
10.9
98
8
8
Essence
BT, EE UK
11.2
HP Global Digital
10.2
2
9
10
The7stars
Capital One UK, Deliveroo UK, Ladbrokes Coral UK, FF Group UK
4.1
4.1
4
10
9
Starcom
P&G UK, Vileda Germany, Merck Consumer Healthcare Global
15.9
Coca-Cola Hungary
3.6
4
11
11
Dentsu Aegis Network
Heineken brands TBC Global
2.5
Rostelecom Russia
2.3
1
12=
12=
dentsu X
Progress Russia
2.2
Bayer AG Ukraine
1.8
7
12=
12=
GroupM
British Airways Global
2.1
Eckes-Granini Finland
1.8
1
14
19=
Hearts & Science
Retail Client UK
1.6
1.6
3
15
15
MullenLowe MediaHub Eurosport Europe
1.5
1.5
1
16=
16=
M/SIX
Virgin Money UK, Argos UK
5.3
1.3
3
16=
16=
VCCP
eBay Europe
1.3
1.3
2
18
18
Mediaplus
Bahlsen Germany
0.8
0.7
1
19=
19=
iProspect
AccorHotels Global
0.6
0.6
1
19=
14
Universal McCann
Spotify UK, Accenture Global, Coach Global, Remy Cointreau UK
2.8
0.6
5
173.5
624
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mediacom
Vauxhall-Opel Europe, Tele2 Sweden, Deutsche Telekom AG Austria
104.9
2
3
OMD
Henkel Germany, Toom Germany, Hayat Kimya Russia
3
2
Mindshare
4
7
5
AGENCY
RECENT WINS
RECENT LOSSES
Sainsbury's UK
Katjes Fassin GmbH Austria
Mylan Global
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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