2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2017
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
SingTel Singapore
91.0
314
65.9
Innisfree Malaysia
65.8
315
Jungwoo BIT Korea, SamU Korea, UP Tourism India, ITC Classmate India
52.3
Hisense China
52.0
419
J Walter Thompson
John West Australia, shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project
50.9
Tata Steel India
46.0
305
7
DDB
Freedom Furniture Australia, National Hearing Care Australia, Indeed Australia
43.5
SilkAir Singapore
38.8
277
6
5
Dentsu
Goomo.com India, Italthai Thailand, Naraya Thailand, Fujifilm Thailand
37.1
Uniqlo Thailand Project
37.0
208
7
6
Leo Burnett
Gome China, Tiger Beer Shopper Australia Project, Valio China Project
36.5
McDonald's Australia
33.3
234
8
8
Publicis
Queensland Health Australia Project, Huawei China Project, Asics China Project
27.4
ABinBev (Digital) Korea
25.7
204
9
9
Saatchi & Saatchi
Victorian Electoral Commission Australia, MayLand City China, Walmart China
19.1
A.O.Smith China
18.7
89
10
10
Y&R
Government of Maharashtra India Project, Tata Steel India, Sonalika Tractors India
19.6
Suncorp Bank Australia
18.6
77
11
11
Wieden & Kennedy
BMW(Digital) China, KFC China Project, Citizen Japan
13.4
13.4
14
12
13
FCB
Merck Consumer Health Sangobion India, Dole Asia, Sky Suites Corporate and Residential Towers Philippines
11.2
10.5
28
13
14
VML
UNICEF India, NCS Singapore, Temasek Singapore
7.3
7.3
25
14
15
M&C Saatchi
Japan Airlines Global, SGMW China Project, Meng Niu China Project
11.0
Freedom Furniture Australia
5.1
8
15
12
Havas Worldwide
9.7
Chivas Regal Global
4.9
13
16
17
MullenLowe Group
5.6
Cash Converters Australia
4.2
38
17
16
Grey Group
P&G Korea Project, Raymond India, Focus Media Korea Project
5.6
Telecom Client Malaysia Project
4.1
102
18
18
Cheil
China Unicom China, FAWVolkswagen Brands China, JK Helene Curtis(digital) India
3.6
3.6
3
19
19
BBH
Smartron India, SingTel Singapore, BookMyShow India
3.3
Car Client
1.8
3
20
20
TBWA
Hilton Corporate Global, Premium Beverages Peroni Australia, Austr Turf Club Australia
2.6
McCain's Australia
-1.2
7
542.1
2,939
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Sanofi Korea, Chengdu Financial City China Project, HIL Ltd-IPL India Project
96.6
2
2
Isobar
VIP Bags India Digital, Titan(Digital) Global, Canon Thailand
3
4
McCann WorldGroup
4
3
5
AGENCY
RECENT WINS
Emirates Airlines Indonesia, Indonesia Stock Exchange Indonesia Fossil India, BreastScreen NSW Australia Project, 3M Scotch-Brite and Scotchgard Singapore
RECENT LOSSES
Zee TV India
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Royal Caribbean China
65.8
108
62.4
SM Malls Philippines
55.7
71
Royal Caribbean China, Ministry of Interior Thailand Project, Motorola Thailand
45.4
Lego Europe & Asia
38.7
237
dentsu X
Car Client China
38.7
Booking.com Singapore
33.6
180
6
Universal McCann
Lego Australia, Duty Zero Hong Kon, Marico India, Benesse Japan
24.9
Muthoot Pappachan Group India
21.4
84
6
5
Starcom
Lucio Tan Group Philippines, HDFC Bank India Digital Media, McDonald's India Performance Marketing
30.6
Sanofi India
20.9
41
7
7
MEC
Ren Ren Che China, Mead Johnson Philippines Digital, Happycall Korea
34.2
Snail White Thailand
20.3
92
8
8
Havas Media
Muthoot Pappachan Group India, PSI India, NETS Singapore
18.7
Coty Iran
18.3
110
9
9
Initiative
Lego Global, Reckitt Benckiser Philippines, Jemena Australia
18.8
Vivo Vietnam
16.6
57
10=
11
Vizeum
Borgward Auto (Planning) China, Siam Park City Thailand, Ready(Digital) Thailand
12.5
Marina Bay Sands Singapore
10.5
118
10=
10
OMD
Levi's India, The Arya Vaidya Pharmacy India, Chisholm Institute (Buying) Australia
19.2
Audemars Piguet Singapore/Malaysia
10.5
121
12
12
GroupM
LVMH APAC
10.0
Vistara India
8.5
1
13
14
Blue 449
AMA University Philippines Project, Bounty Fresh Food(Digital) Philippines, Moet Hennessy Philippines Project
11.1
FMCG Client
5.1
22
14
13
PHD
AB InBev AU,VN,IN, HP Digital China, Meituan China Project
16.0
Unilever Global Communications Planning
4.0
73
15
17
Spark Foundry
2.3
Shakeys
1.8
6
16
16
BPN
1.5
8
17
15
Publicis Media
Microsoft(Digital Media)
2.5
L'oreal China(Performance and Ecommerce)
0.0
1
18
18
Zenith
Nestle India, TEG Live Australia, MUFG Bank Singapore
17.0
AB InBev Vietnam
-3.5
28
337.1
1,411
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
L'oreal China Performance and Ecommerce, Unilever Global Communications Planning
75.8
2
2
MediaCom
Akzo Nobel Paints Global, Singapore Govt Singapore, Tchibo China
3
3
Carat
4
4
5
AGENCY
RECENT WINS
Avon AU/CN/PH/MY/TW, Club Med China, Bel Groupe Australia, TGP Pharma Philippines GBA Corp New Zealand, Voyager Innovations (Lendr) Philippines, Isuzu Philippines
RECENT LOSSES
1.5
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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