2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
Smyths Toys UK
39.4
7
35.4
Drench/R White's UK
34.9
2
Weber Grills Europe, C&A Europe, Marks & Spencer UK
23.6
P&G Dishwashing Brands Europe
20.6
8
BBDO
Kiabi France, Merisant Global, Lidl Germany, Douglas Germany
35.0
Sainsbury's UK
20.0
9
5
DDB
Seat Europe, Sky Mobile UK, Free Mobile France, Strongbow UK
23.3
Clorox Global
18.4
6
6
6
Serviceplan
BMW
12.0
Finance Client
11.3
1
7
9
McCann WorldGroup
Kew Foundation UK, Cigna Global, Pandora Jewellery Global
12.0
Homann Germany
10.2
9
8
7
Romance
Intermarche France
10.0
10.0
1
9
8
Droga5
Rustlers UK, Seat Europe Project
10.8
9.8
3
10
10
Scholz & Friends
RWE Germany, Danone yogurts DACH
9.2
9.2
2
11
11
Wieden & Kennedy
Jupiler Netherlands
8.9
8.9
2
12
14=
FCB
APAP Poland, The Big Issue UK, The Government Communication Service UK Project
7.2
7.2
12
13
12
Fred & Farid
Club Med Global, Rémy Martin Global
7.0
1664 Kronenbourg France
6.6
2
14
13
BBH
Absolut Vodka UK, Prostate Cancer UK, CreditExpert UK, Ray-Ban Europe
6.9
Barnardo's UK
6.3
6
14=
14=
Fallon
Skoda Digital UK, Expedia Europe
6.2
Alzheimer's Society UK
6.0
2
14=
14=
Leo Burnett
6.5
Freeview UK
6.0
6
17=
18
McGarryBowen
5.5
8
17=
17
Isobar
5.5
12
19
21
Cheil
Women’s Equality Party UK
5.2
5.2
9
20
19
Mother
Vauxhall UK, NotOnTheHighStreet.com UK, LateRooms.com UK
5.9
5.1
3
246.0
110
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
PMU France, Vicks Europe, Pampers Germany, Unitymedia Germany
42.9
2
2
CHI & Partners
Toyota Europe, McVitie's and Godiva UK
3
3
Grey Group
4
4
5
AGENCY
RECENT WINS
Nestle Special T France, Brita Filters Europe, Fiat Mobi Europe, Sberbank Russia, Mini France Project, Pagegroup Project, Monster.com Europe, Albelli Europe Western Union UK, Huawei UK Project, Martell France
RECENT LOSSES
Motorola Global
5.5 6.2
Kellogg's UK
Tanqueray UK
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Leroy Merlen Russia
37.5
81
33.3
Calidad Pascual Spain
27.8
82
T-Mobile Netherlands, Reckitt Benckiser Germany, Miratorg Russia
29.1
Perfetti Van Melle Belgium
21.5
109
Mindshare
21st Century Fox, Deutsche Bahn Germany, Specsavers Norway
23.0
Vita Coco EMEA
21.4
135
7
OMD
Campofrio Food Group Spain, Momondo Sweden, Bimbo & Panrico Bakery Spain
32.2
Weight Watchers UK
18.6
136
6
5
M/SIX
Toyota Europe
17.2
17.2
1
7
6
Carat
Diageo UK, E.on Europe, AA UK
37.5
British Gas UK
16.5
10
8
8
Maxus
BT Europe, Weber BBQ UK, Perfetti Van Melle UK, JBC Belgium, Roche Bobois(Digital) UK
13.6
Seiko UK
13.4
13
9
10
Mediacom
Eckes Grannini Holding Germany, Bolton Group Italy, Tele2 Russia
46.6
Svenson Spain
11.1
116
10
11
Blue 449
Intu shopping centres UK, Wal-Mart - Asda UK, Weight Watchers UK
6.2
Mission Foods
5.7
3
11
12
Agence 79
Club Med France
5.0
5.0
1
12
13
Vizeum
E.on UK, TSB UK, Total S.A. Global, Carrefour Spain, Ikea UK
7.7
3.8
6
13=
14=
The7stars
Nintendo UK, Bauer Media UK, Urban Fresh Foods UK
1.8
1.8
4
13=
9
MEC
BMW UK, FrieslandCampina, Nationwide Building Society UK
8.9
1.8
6
13=
14=
Goodstuff
uSwitch.com, Spotify UK, RateSetter UK, ITV UK
1.8
1.8
4
13=
14=
MediaHub
Western Union Global
1.8
1.8
1
17
17
Dentsu Media
Calzedonia Russia
1.5
1.5
2
18
92
Starcom
Visa Europe
5.0
1.3
1
19
18
The Village Communications
Boghossian UK
1.1
1.1
1
20
19
Essence
FrieslandCampina(Digital)
1.0
1.0
1
211.6
713
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Rabobank Groep Netherlands, Enterprise Germany, Carnival Corporation UK
38.4
2
2
Havas Media
Deka Bank Germany, TUI France, Comunidad de Madrid Spain
3
3
Initiative
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
21st Century Fox UK
Visa Europe
Mars Italy
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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