2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Nov 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.92
15
4.73
4.62
71
Boost Project, Cadillac, Kellogg, Rejuran/ReAn
4.27
4.27
15
Ogilvy
Yuhan, Kimberly Clark Korea Project, Hyatt Hotels, CJ Lion
3.86
3.86
15
2
BBDO
Shinsegye I&C, Laneige, PATI Games
3.34
3.31
3
6
7
DDB
Lego, Nice Information Service, KOCIS, Ferrero
3.53
2.93
19
7
6
Dentsu
Metlife Project, Wooricard Project, J Trust Project
2.71
2.71
10
8
8
J Walter Thompson
NHN Entertainment Project,Nikon Project,KFCC Project
2.21
2.19
7
9
16
Grey Group
Adidas Project
1.35
0.82
3
10=
9=
Mullen Lowe
0.00
0.00
0
10=
9=
Havas Worldwide
0.00
0.00
0
10=
9=
FCB
0.00
0.00
0
10=
9=
Bates
0.00
0.00
0
10=
9=
Saatchi & Saatchi
0.00
0.00
0
10=
9=
Y&R
0.00
0.00
0
10=
9=
Publicis
0.00
0.00
0
29.6
158
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
5
TBWA
Saramin, 365mc, Kyochon F&B, Dermatix
5.74
2
1
McCann WorldGroup
Thirty Six Point Five, Sunny Side Up Project, Miz Project
3
4
Leo Burnett
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
Conmunication Client
Yuhan
Dermatix
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Nov 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.7
2.73
8
ABI
1.6
1.60
2
Dentsu Media
Gungho, Treasure Island, NUC Electronics, Colopl,Bridgestone
1.4
1.38
20
3
Carat
Sigong Media, Webzen, K-BIZ, Philips, Gamevil
1.2
1.25
33
5
5
MediaCom
Wangdduggeong, Elle Golf & Outdoor , Tempur
1.2
1.09
9
6
6
Universal McCann
Nexen Tire, VANS, Wisebay, LF FASHION,CJ
1.2
1.06
19
7
-
Mindshare
Pizza Hut, Prada Korea, Michael Kors
0.7
0.70
3
8
7
PHD
SC Johnson(buying), Unilever(Search)
0.7
0.64
4
9
8
MEC
Socar, Lutronic, General Mills, Concern
0.3
0.21
5
10=
10=
OMD
0.0
0.00
0
10=
10=
Initiative
0.0
0.00
0
12
12
Havas Media
0.0
-0.08
0
13
9
Vizeum
-1.43
1
9.1
104
RANK THIS MONTH
RANK LAST MONTH
1
4
ZenithOptimedia
LVMH, Royal Canin, Pagoda Institute
2
1
Starcom MediaVest
3
2
4
AGENCY
RECENT WINS
Panasonic
ESTIMATED YTD WIN REVENUE (USD $ m)
0.1
RECENT LOSSES
Tempur
Transitions
Subaru
METHODOLOGY The R3 New Business League has been compiled each of the last 159 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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