2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Nov 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Land Rover
7.80
7
Bel Project
7.78
55
2.09
2.09
7
Allergan, SFA, VISA(Digital)
1.94
1.94
9
TBWA
Finance Client
1.71
1.71
18
5
DDB
Husqvarna Project, Zamst Project
0.90
0.90
3
7
8
J Walter Thompson
Manufacture Client
0.75
0.75
5
8
9
BBDO
Emirates, Bacardi, IDEA Project, Visa
0.30
0.30
4
9
7
Saatchi & Saatchi
Acer
0.25
0.25
1
10=
10=
Grey Group
0.08
0.08
1
10=
10=
Havas Worldwide
0.00
0.00
0
10=
10=
Mullen Lowe
0.00
0.00
0
10=
10=
Wieden & Kennedy
0.00
0.00
0
10=
10=
M&C Saatchi
0.00
0.00
0
10=
10=
Bates
0.00
0.00
0
10=
10=
FCB
0.00
0.00
0
10=
10=
Publicis
0.00
0.00
0
18
18
Dentsu
0.00
-2.83
0
20.8
110
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Nitto Denko Project, AIG Group, BMW Group, Gamevil Project
8.00
2
2
McCann WorldGroup
Thermos Project, JJCC Project, SEGA Project
8.97
3
3
Ogilvy
luxury Brand
4
6
Leo Burnett
5
4
6
AGENCY
RECENT WINS
RECENT LOSSES
Bacardi
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Nov 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Etihad Airways Partners
4.65
4
Tempur
2.44
7
1.3
1.34
21
SC Johnson(Planning), Unilever(Search)
1.1
1.08
4
Vizeum
Panasonic
0.5
0.52
2
6
Mindshare
American Express, Air Canada
0.5
0.45
2
7
7
Starcom MediaVest
Etihad Airways Partners
0.2
0.15
1
8
8
Dentsu Media
Japanese Govt Project
0.2
0.09
1
9
9
MEC
Hill's Science Diet, PAO
0.1
0.07
2
10
10
ZenithOptimedia
Scoot
0.0
0.02
1
11
11
Havas Media
Emirates Skycargo Project, Credit Suisse
0.0
0.01
2
12
12
OMD
0.0
0.00
0
10.8
47
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Bayer, Coca-Cola Brand, Bose, Tempur
4.8
2
2
Universal McCann
H&M, Mundi Pharma, SBT Project, Mattel
2.7
3
3
Carat
Shinoken Group, Aeroflot, Seiko
4
4
PHD
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
U-POHS
METHODOLOGY The R3 New Business League has been compiled each of the last 159 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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