2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
33.4
3
Diet Coke UK
27.3
3
25.0
Nurofen Europe
21.2
9
Generali Investments Europe, Sixt UK, Mutti Pomodoro France
22.3
Allianz UK
19.3
11
Jung von Matt
Mini Europe, Kayak.com Europe, Elbphilharmonie Germany
17.0
17.0
6
5=
Hirschen Group
MediaMarkt Germany
14.5
14.5
1
6=
5=
TLGG
MediaMarkt Germany
14.5
14.5
1
8
7
BBH
Tesco UK, Heinz Sauces Europe
24.4
12.8
3
9
9
Rosapark
SFR Numericable France
10.5
10.5
2
10
8
J Walter Thompson
Treasury Wine Estates Europe, La Redoute UK, Emirates UK,
13.2
Harvester Inns UK
10.2
8
11
10
DDB
Lloyds Bank UK, Pears skincare Europe, Audi France
40.2
Flora (margarine) UK
9.5
12
12
11
Buzzman
8.0
4
13
13
Saatchi & Saatchi
14
14
R/GA
15
15
16
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Kolle Rebbe
O2 Germany, Krombacher Beer Germany, Netflix Germany
33.4
2
2
BETC
Bouygues Telecom France, Ubisoft EMEA, Ephora Europe
29.3
3
4
Havas Worldwide
Adidas(CRM) Europe, Lidl France, Carl F Bucherer US
4
3
Grey Group
5
12
6=
AGENCY
RECENT WINS
RECENT LOSSES
Gordon's Gin UK
Brandt Appliances France, Huawei France, Ikea France HomeAway.com Europe, Acer Europe, Bathstore.com UK, The Big Issue UK McDonalds UK, Simple Europe, Dyson UK
13.7
Laurent-Perrier France
7.2
5
8.5
Volvo Cars Europe
6.9
4
Thjnk
REWE Germany
10.0
Veltins Beer Germany
6.5
1
16
Isobar
Carglass France, Chambord(digitalUK, Post-It France
6.3
6.3
3
17
18=
McCann WorldGroup
Aldi Nord Germany, Harveys Furniture UK, Admiral Insurance UK
11.1
6.0
5
18
17
Iris
Wickes UK, PZ Cussons Eurpoe, Purdeys UK
5.7
5.7
4
19=
18
5.5
5.5
2
19=
26
5.5
5.5
5
247.8
92
101 Vauxhall UK, Odeon Uk The Red Brick Road
Vichy, La Roche Posay, EasyProperty, Glorious! Soups
8.0
Health Lottery UK
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
129.1
5
BASF Europe
53.6
92
39.5
David Lloyd Leisure UK
30.8
67
Citigroup Europe, Mondelez EEMEA, Telenor ASA Norway
35.8
Honda Europe
27.9
13
OMD
GSK UK, Mars Italy, PSA - Peugeot UK
39.3
Lidl UK
23.7
125
3
PHD
Hyatt UK, Alpro Italy, Dominos Pizza Belgium
34.6
Unilever East Europe
8.5
79
7
6
Carat
Lefdal Norway, V채sttrafik Sweden, Lionsgate UK
10.6
Mr Green Italy
7.1
21
8
7
Vizeum
VF Corporation Europe, Weetabix UK, Warner Music France
7.8
The Trainline.com UK
6.6
14
9
-
Dentsu Media
Honda Europe
3.8
3.8
1
10
9
Blue 449
Carphone Warehouse UK, David Lloyd Leisure UK, Marionnaud France
4.2
Halfords UK
1.9
4
11
10
The7Stars
Dogs Trust UK, Prostate Cancer UK, Iceland UK, Victoria Plumb UK
3.2
Uniqlo UK
1.7
6
12
11
Goodstuff
Hiscox UK, Glorious! Soups UK
0.9
0.9
3
13
12
BPN
Dagrofa Denmark, Unipharm Poland
0.8
0.8
2
14
13=
iProspect
Eurostar UK
0.5
0.5
1
15
15
Boutique
Costcutter Supermarkets Group UK
0.3
0.3
1
16=
16=
Mediaplus
Hornbach Europe
1.0
0.1
1
16=
16=
My Media
Brico Depot France
0.1
0.1
1
18
18
Mediacom
American Airlines, Betfair Europe, Webuyanycar.com UK
19.1
Bayer Germany
-3.4
80
19
19
ZenithOptimedia
Harvey Nichols UK, Coty Europe, Uniqlo UK
9.5
Lactalis Europe
-7.6
5
20
20
Maxus
Motorola LATAM, Daily Mail LATAM
1.3
SC Johnson Europe
-8.2
2
278.1
523
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
8
Mindshare
Unilever Europe, General Mills Europe, Booking.com France
134.3
Bifi Europe
2
1
Universal McCann
Johnson and Johnson Europe, General Mills Spain, Lenovo Russia
61.0
3
4
Havas Media
JDE Europe, Lactalis Europe&CIS, Stapples Europe
4
2
Starcom MediaVest
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Check24 Germany
METHODOLOGY The R3 New Business League has been compiled each of the last 159 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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