2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Midea International Hong Kong
73.6
484
63.6
Lipitor Indonesia
57.3
413
Nippon China Project, Lego Korea, KVB China Project
50.9
Yuhan Korea
44.6
259
Y&R
Monash University Australia, Tatts Group Australia Project, Hiland India Project
50.6
Bacardi Breezer Thailand
42.8
140
6
Leo Burnett
Hilton (CN,JP,KR,SG), Boost Korea Project, SFA Japan
45.2
Anta Sportswear China
41.2
226
6
5
J Walter Thompson
Kinetic Super(Digital) Australia, Pepsi Weidongli Water China
44.9
Singapore Tourism Global
37.3
250
7
7
Dentsu
Qantas Australia, Metlife Korea Project, QiKU (Digital) India
38.9
Junlebao China
32.9
251
8
8
BBDO
Great Northern Australia, Honda Civic Thailand, Bacardi Japan
37.5
General Mills India
29.4
74
9
9
Publicis
Proya China Project, Jing Dong China Project, ChangAn China Project
28.8
Cebu Pacific Philippines
24.0
287
10
11
TBWA
Singapore Tourism Global, Siemens Appliances China, GoDaddy China
23.8
Tigerair(Social) Singapore
21.9
148
11
10
Mullen Lowe
Market Places India, Voonik Tech India, RSPL Brands India
21.7
The Laughing Cow Vietnam
17.0
95
12
13
Grey Group
Zovirax Australia, Hotels.com Singapore, Vingroup Vietnam Project
17.7
Kellogg's Singapore
16.3
102
13
14
M&C Saatchi
Menulog Australia, Jasmeet Marwah India Project, Ru Films India Project
10.8
Nando's India
9.3
29
14
12
Saatchi & Saatchi
Canadian International School Singapore, Toyota Corolla Australia
11.5
Siemens Appliances China
7.8
12
15
15
SapientNitro
Bond University Australia, Riot Games China, Huai Wei China Project
5.6
Ardent Leisure Australia
5.3
15
16
16
Wieden & Kennedy
Milka APAC, Nurofen APAC
3.5
3.5
3
17
17
Havas Worldwide
18
18
FCB
19
19
Iris
Fiji Airways APAC, PZ Cussons APAC
1.2
20
20
Bates
AIA Singapore, Volkswagon Taiwan, Kelzai Secrets India
1.3
21
21
BBH
0.0
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Bae Systems Singapore, Yuhan Korea, Techcode China
79.9
2
2
McCann WorldGroup
Nestle Philippines Project, Thermos Japan Project, Bangkok Airways Thailand
3
3
DDB
4
4
5
AGENCY
RECENT WINS
Citroen Australia, Mercedes-Benz vans Australia, Danone yogurts Australia Volkswagen New Zealand, Bosch Power Tools Asia, Hisense(Vidda) China
RECENT LOSSES
4.7
Finance Client
2.4
6
3.0
Philippine Airlines Philippine
1.3
3
1.2
2
DEN Network India
0.9
3
Viber Media India
-6.8
0
463.2
2,802
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
PHD
Unilever Greater China, Hawaii Tourism China, The Garvan Institute Australia
51.2
Banyan Tree Singapore
49.0
74
1
Carat
Mondelez APAC, Union Pan Exhibition Thailand, Jacob Douwe Egbert Thailand
53.3
BMW China
44.7
391
3
8
Mindshare
Unilever Asia(Ex Greater China), Pizza Hut Korea, ALTX India
48.7
DTCM Dubai
38.6
105
4
2
Starcom MediaVest
Coca-Cola Thailand, NTUC First Campus Singapore, Unisim Singapore
39.5
GSK APAC
33.2
49
5
7
ZenithOptimedia
Mercedes-Benz China, Scoot Airline China, LVMH Korea
30.9
Warner Bros Singapore
26.6
100
6
4
Universal McCann
Optus Australia, JNJ APAC, Malaysia Airlines Malaysia, H&M Japan
32.4
Tempur Japan
25.1
189
7
5
MediaCom
Koovs India, MPA Singapore, General Mills Thailand
28.5
Slater & Gordon(Buying) Australia
23.0
88
8
6
Dentsu Media
Disney SEA, Baidu China, Bridgestone Korea, Acura Brand Promotion China
22.8
Indosat Indonesia
19.4
200
9
9
Havas Media
DTCM Dubai, Lemon Square China, CIMB Niaga Indonesia
24.6
Shyam Telecom India
18.2
89
10
11
OMD
Under Armour Australia Project, Telenor India, Jotun Thailand
36.8
iiNet Australia
11.1
142
11
10
Vizeum
Greater Australia, Merck Malaysia, Krung Thai Bank Thailand
16.5
LVMH Korea
10.0
128
12
13
BPN
Samsung Life Insurance Thailand, Smart Telecom Philippines, PLDT Philippines
3.3
3.3
5
13
14
Initiative
Simplot Foods Australia, DKSH Thailand
6.9
CIMB Niaga Indonesia
1.3
32
14
12
MEC
N.V Group Taiwan, Traveloka Thailand, Campari Australia
15.4
Mercedes-Benz China
-3.8
134
15
15
Maxus
Polytron Indonesia, Holcim Cement Indonesia, Otterbox China
4.3
Disney SEA
-7.1
17
292.7
1,743
RANK THIS MONTH
RANK LAST MONTH
1
3
2
AGENCY
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 159 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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