www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ Nov 2014
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RANK THIS MONTH
RANK LAST MONTH
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1
2
15
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
Hook Project, Perfetti Project, Jack Wolfskin, Winix, CJ Food Project
5.06
TBWA
Airbnb, Shinsegae Department Store, Hackers Education Group
4.00
2
Leo Burnett
Samsung, Double A Project, Korea Telecom, Renault Samsung Motors Project
3.68
3.68
4
3
JWT
Tata Group Project, Miraen Project
2.06
2.06
5
6
Ogilvy
AllienceBernstein Project, ELCA Project, Kowa Project, Tiffany & Co.,
1.92
1.92
6
5
BBDO
JTI Korea (Camel & Winston), Porsche Korea, Daishin Securities Project
1.74
1.74
7
4
Grey Group
Dermatix Project, Menarini (Full Care) Project, Heineken Project
1.85
8
7
DDB
i-Herb, Toray Project, F&D Net, KGB Beer, Pfizer
1.08
1.08
9
8
Lowe
FrieslandCampina
0.20
0.20
10
9
Havas Worldwide
Galderma Daylong
0.20
0.20
11
10
Dentsu
P&G Project
0.12
0.12
12=
11=
FCB
0.00
0.00
12=
11=
Bates
0.00
0.00
12=
11=
Saatchi & Saatchi
0.00
0.00
15
14
Y&R
0.00
Microsoft CRM
(0.10)
16
16
Publicis
0.00
Renault Samsung Motors Project
(0.50)
5.06
FMCG Client
JTI Korea (Camel & Winston)
3.70
1.55
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ Nov 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
4
Carat
Samsung(Search), Samsung (Digital Project), Mastercard, Goodgame Studios
2.38
2.38
2
1
ZenithOptimedia
SLP Institute, Lotte-Nestle, HK Bank, Swarovski, Oxford Path
1.69
1.69
3
3
MediaCom
K2 Eider, BOSE
1.30
1.30
4
5
Vizeum
IKEA Korea, BMW Korea
1.21
1.21
5
6
Universal McCann
Net Marble, Richbeam, Mundipharma, E Channel, Sevennights, LF, Crocodile Project
1.43
Blizzard Entertainment
1.05
6
2
Starcom MediaVest
Samsung, Airbnb, Blizzard Entertainment
2.08
Microsoft
1.04
7
7
OMD
Coach, Independent Liquor, Tourism Australia
0.52
8
8
Dentsu Media
TongYang Magic, Menarini, Marmot, JOE FRESH, Fuji Xerox Project
1.04
9
9
MEC
Tiffany & Co, Blackrock, Daum(Search),Innisfree Project
0.34
0.29
10
10
PHD
H&M, Airbnb, SAP
0.13
0.13
11
11
Initiative
0.00
0.00
12
12
Havas Media
0.00
AGENCY
RECENT WINS
RECENT LOSSES
0.52
SIDIZ
Mundipharma Project
0.47
(0.15)
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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