2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / May 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu
2
3
Ogilvy
3
2
VMLY&R
4
4
MullenLowe Group
AGENCY
RECENT WINS Công ty Cổ phần Dược Hậu Giang Project Unilever, Nestlé, Castrol, Coca-Cola Company, Nestlé Rockstar - local brand (Creative production) Project, Vinamilk (digital VP Bank,Vita Dairy (IMF) Project, Huda (Carlsberg Group)
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.66
2.66
20
0.39
0.39
9
0.4
0.4
10
0.3
0.3
3
2023(Jan-May)
3.6
37
2022(Jan-May)
5.4
73
YoY Comparison:
-33.6%
-49.3%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES