R3 2023 May New Business League - US

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 - IPG Health Pfizer Global 150.0 150.0 1 2 1 Wieden & Kennedy MLB US, Chili's US Project, Amazon Prime Global, Allstate US, Bloomberg US 22.3 22.3 6 3 2 R/GA JPMorgan Wealth Management US, Samsung Gaming US, JPMorgan 10.0 10.0 14 4 3 Ogilvy Verizon US B2B 9.1 8.1 6 5 7 VMLY&R Alicorp US, ADT US, Conn's HomePlus US 5.3 5.3 12 6 4 Dentsu Apple TV+ US 5.0 5.0 1 7 5 Code and Theory Finance Client 4.5 4.5 6 8 6 Accenture Song Edward Jones US 4.0 4.0 1 9 8 Terri & Sandy NestléHealth Science US 3.0 3.0 1 10 9 Leo Burnett Maker's Mark Global, Tillamook US 2.9 2.9 6 11 13 M&C Saatchi Group Science in Sport US, Nolet Global, Natural Cycles US, Samsonite US, 2.7 2.7 10 12 12 Grey Group CPAC US Project, Valneva US Project, Boehringer Ingelheim 2.5 2.5 7 13 10 Saatchi & Saatchi Sierra Nevada Brewing Company, Campbell Soup Company 2.4 2.4 3 14 11 MullenLowe Group US Golf Association (USGA) US, Marriott Hotels & Resorts US Project 2.0 2.0 2 15 21 Havas Worldwide Enterprise Holdings US, DICKIES US, Mike’s Amazing US, PNC Bank US 1.5 1.5 4 16 14 Tombras Casey's US, BMW Motorrad US Creative & Social & CRM 1.2 1.2 3 17 15 Hawkeye TALKING RAIN BEVERAGE COMPANY, ReadyRefresh 1.0 1.0 5 18 16 Wpromote Samsung Display US 1.0 1.0 1 19 17 Baker & Bonner Pegasus Bank US, Community Coffee US 0.9 0.9 2 20 18 McKinney Puma Run/Train Business US, Popeyes US 0.9 0.9 2 2023 (Jan-May) 219.1 117 2022 (Jan-May) 156.9 153 YoY Comparison: 39.7% -23.5% US / May

2023

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 16 Publicis Media Signet Jewelers US, Pfizer US 100.3 100.3 2 2 1 Omnicom Media Group L'Oreal US 60.0 60.0 1 3 - Comelot Hardee’s and Carl’s Jr. US 15.0 15.0 1 4 2 Starcom Rite Aid Corporation US 12.5 12.5 2 5 3 Wpromote Brightspeed US, Nestle Purina US, Self Esteem Brands 4.8 4.8 6 6 12 Havas Media PNC Bank US, Indrive Global AORfull media planning and buying 4.5 4.5 2 7 4 Dentsu x McCormick & Co US & Canada 4.0 4.0 1 8 5 PHD Philips Domestic Appliances Global 3.8 3.8 1 9 6 Mediahub Schwan’s company Brands US, Esprit Global, Lodge Cast Iron US 2.9 2.9 3 10 7 OMD Vans Global, Boehringer Ingelheim HCP US 4.6 Edward Jones US 2.6 2 11 8 Mediaplus Siemens Global 2.5 2.5 1 12 9 Performics Western Union US 2.5 2.5 1 13 10 Cavas Worldwide Edward Jones US 2.0 2.0 1 14 11 Crossmedia Airbus US, Moose Toys US Digital 1.3 1.3 2 15 13 Croud Dickies US, Boll & Branch US, Bubble.io US, Baker Hughes US 0.7 0.7 5 16 14 Carmichael Lynch USGA US 0.5 0.5 1 17 15 9thWonder Vari US 0.3 0.3 1 18 17 Wieden & Kennedy Calzedonia (media) US 0.2 0.2 1 19 - Initiative Montenegro SPA US 0.2 0.2 1 20 - Mindshare Plaza Premium Lounge Global ; top geo: US, UK, AU 0.0 0.0 1 2023 (Jan-May) 101.3 44 2022 (Jan-May) 93.1 51 YoY Comparison: 8.8% -13.7% 2023 Creative & Media (Jan-May) 320.4 161 2022 Creative & Media (Jan-May) 250.0 204 YoY Comparison: 28.2% -21.1%

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