2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / May 2023 RANK THIS MONTH
RANK LAST MONTH
1
-
IPG Health
RECENT WINS
Pfizer Global Google Search Brazil, Nike Mexico Mexcio, Victoria Mexico The Coca Cola Company Mexico Project Claro Equador Ecuador Project, BHP Ecuador Project Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina CUTURA INGLESA Brazil Project , Toyota Gazoo Racing Mexico, DTM
No.of Wins
10.0
10.0
1
4.0
4.0
5
2.8
2.8
3
2.5
2.5
7
1.5
1.5
6
1.5
1.5
11
RECENT LOSSES
2
1
Wieden & Kennedy
3
2
VMLY&R
4
3
Grey Group
5
4
Publicis Worldwide
6
9
M&C Saatchi Group
7
5
Leo Burnett
FMCG Brazil Client
1.4
1.4
6
1.3
1.3
3
8
10
Havas Worldwide
SEPHORA Brazil, BANCO SANTANDER Brazil, RECKITT
9
6
Arc
FMCG Brazil Client
0.9
0.9
3
10
7
Sapient.AG2
Unimed Brazil Project
0.9
0.9
3
0.8
0.8
10
11
8
MullenLowe Group
Banco Central de Honduras Honduras Project, William Grant &
12
11
Digitas
Alcohol Client Argentina
0.8
0.8
4
0.8
0.8
7
13
12
R/GA
PepsiCo Argentina, Grupo Boticário Brazil, SBI Growth Argentina
14
13
Prodigious
FMCG Client Colombia
0.2
0.2
1
Ogilvy
Heineken - Amstel - Tres Cruces Peru
0.4
0.1
4
2023 (Jan-May):
29.21
74
2022 (Jan-May):
13.2
30
YoY Comparison:
120.7%
146.7%
15
1
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
14