2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / May 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Grey Group
Levi Strauss and Co. Project, Procter & Gamble (P&G) Project
2
2
Leo Burnett
Charles & Keith Group
AGENCY
3
3
Ogilvy
4
4
BBDO
5
5
DDB
RECENT WINS
Mentholatum Korea, Himalaya Wellness, Sunpo, Yum! Brands, agoda, AIA, JLR Media retainer, Hormel Netmarble
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.4
2.4
13
1.4
1.4
7
1.3
1.3
6
0.4
0.4
4
0.0
0.0
1
2023 (Jan-May):
5.5
31
2022 (Jan-May):
2.4
16
YoY Comparison:
125.0%
93.8%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES