2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / May 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.8
4.80
19
Fujitsu, Shiseido Digital Strategy, Habitto, Shiseido, Shiseido
1.4
1.4
7
Leo Burnett
Finance Client
0.4
0.4
2
4
Grey Group
Uniqlo Project
0.3
0.3
1
5
5
Digitas
Auto Client
0.2
0.2
1
6
6
Prodigious
FMCG Client
0.2
0.2
1
7
7
Saatchi & Saatchi
Pharm Client
0.2
0.2
1
8
11
VMLY&R
Pharm Client
0.1
0.1
1
0.0
0.0
4
0.0
0.0
1
2023(Jan-May)
7.61
38
2022(Jan-May)
6.1
22
YoY Comparison:
25.8%
72.7%
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
BBDO
Tokyo Metropolitan HTT Promotion Project, Menard (Facial salon Promotion) Project
2
R/GA
3
3
4
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
9
9
McCann WorldGroup
HONDA Comtech Project, HomeServe Project, Marie-Classe Project, K Ambiente Project
10
8
Ogilvy
Volkswagen (Audi)
RECENT LOSSES