2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / May 2023
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
84.4
84.4
47
42.8
42.8
20
38.8
38.8
12
28.9
28.9
10
24.1
24.1
7
20.9
20.9
7
16.6
16.6
14
Riot Games
13.0
13.0
1
VMLY&R
BULL Project
11.9
11.9
3
10
Leo Burnett
FMCG Client
5.8
5.8
3
11
11
Publicis Worldwide
Beverages Client
4.9
4.9
5
12
17
McCann WorldGroup
Centrum vitamin
3.3
3.3
1
13
12
R/GA
Bacardi, Unity
2.6
2.6
2
14
13
G4 Advertising
Technology Client
2.1
2.1
2
15
14
Digitas
Luxury Goods Client
1.5
1.5
5
16
15
MetaDesign
Auto Client
1.1
1.1
1
17
16
Merkle
Philip Morris Internaltional Project
0.9
0.9
1
2023 (Jan-May):
294.1
141
2022 (Jan-May):
426.0
213
YoY Comparison:
-31.0%
-33.8%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
5
3
2
4
9
5
3
Saatchi & Saatchi
6
4
Havas Worldwide
7
6
Prodigious
8
7
Wieden & Kennedy
9
8
10
AGENCY
RECENT WINS
Huawei, China Energy Engineering Corp, Epson BMW Final Artwork Production, BBDO Gatorade (PepsicO) , TIAN YAN Global Pharmaceutical brand Dentsu McGarryBowen Projects, Domestic FMCG brand, Johnson & Johnson Project, Grey Group Biostime Project, Red Bull Ogilvy
Cathay Pacific Airways Ltd Project YILI GROUP Project, ALIBABA, DeRUCCI Project LVMH Moet Hennessy Louis Vuitton S.E. Project
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES