2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / May 2022
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.2
7.7
1
Aureus Academy, Kelly Services
3.9
3.9
18
2.6
2.6
8
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1
BBH
STB
2
2
Ogilvy
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3
3
Havas Worldwide
ALLERGAN Project, Land Transport Authority Project, National Trade Union Congress, Temasek Foundation International
4
4
DDB
Tourism Client
2.5
2.5
9
5
16
R/GA
Earth 2 (Drone)
2.3
2.3
5
6
5
Leo Burnett
SingTel social media and content marketing
1.5
1.5
1
7
27
VMLY&R
Peranakan Museum Project, Scoot
1.5
1.5
2
8
6
McCann WorldGroup
RS Components Project
0.7
0.7
3
9
7
Wunderman Thompson Government Client
0.5
0.5
3
10
8
Dentsu
Sustenir Group Pte. Ltd. Project
0.3
0.3
9
11
9
BBDO
Guiinness Project
0.0
0.0
1
2022(Jan-May )
23.5
60
2021(Jan-May )
16.5
61
YoY Comparison:
42.2%
-1.6%
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / May 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.0
6.0
2
Singapore Economic Development Board
0.3
0.3
1
PHD
Scoot
0.3
0.3
1
OMD
NCS
0.1
0.1
1
2022(Jan-May )
6.6
8
2021(Jan-May )
1.0
18
YoY Comparison:
586.3%
-55.6%
2022 Creative & Media (Jan-May )
30.1
68
2021 Creative & Media (Jan-May )
17.5
79
72.0%
-13.9%
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1
Zenith
L’Oreal, Singapore Tourism Board
2
2
Mindshare
5
5
7
7
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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