2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Jun 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.7
7.7
8
2.9
2.9
8
1.5
1.5
7
TikTok Brazil Project, Homewares brand Brazil Project
1.0
1.0
2
Grey Group
Warren Mexico Project， Spotify Mexico Project
0.4
0.4
4
M&C Saatchi Group
Toyota Avanza Mexico
0.3
0.3
2
2022 (Jan-Jun ):
13.24
30
2021 (Jan-Jun ):
6.2
35
YoY Comparison:
115.0%
-14.3%
RANK THIS MONTH
RANK LAST MONTH
1
1
VMLY&R
2
2
Havas Worldwide
3
3
R/GA
4
4
FCB
5
5
6
6
AGENCY
RECENT WINS
FMCG Client PCM Peru Project, APESEG Peru Project, Buquebus Argentina, PLURALL Colombia, ROTOPLAS Mexico Project SBF Brazil, La Nacion Argentina, PepsiCo Inc. (Gatorade) LATAM, LinkedIn LATAM, Riot Games LATAM
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Jun 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.3
13
3.1
3.1
20
Danone brands LATAM
2.5
2.5
1
Initiative
Kueski Mexico, NuBank Colombia, ALLURION Chile Project
3.1
0.6
21
4
PHD
Delosi Peru, Despegar Latam, Farmacity Argentina, Banco Caja Social Colombia
0.6
0.6
5
6
5
MediaHub
Akzo Nobel Global ex CN Digital
0.5
0.5
1
7
-
Publicis Media
GlaxoSmithKline Brazil Project
0.3
0.3
1
8
6
Dentsu X
Konfio Limited Mexico Project
0.0
0.0
1
MediaCom
Volkswagen Ecuador, Discovery Networks Colombia
0.5
-0.0
9
2022 (Jan-Jun ):
9.0
54
2021 (Jan-Jun ):
17.3
61
YoY Comparison:
-48.2%
-11.5%
2022 Creative & Media (Jan-Jun ):
22.2
84.0
2021 Creative & Media (Jan-Jun ):
23.4
96
YoY Comparison:
-5.3%
-12.5%
RANK LAST MONTH
1
1
Havas Media
Frabel SA de CV Mexico, Loreal Argentina, Intercorp Peru, Red Bull Brazil
4.8
2
3
OMD
OLX Mexico, UPC Peru
3
-
Wavemaker
4
2
5
9
3
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
7
AGENCY
RECENT WINS
RECENT LOSSES
Kueski Mexico
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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