2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / May 2022
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No.of Wins
RECENT WINS Huawei, Michelin Automotive Tires, Telekom Malaysia
2.9
2.9
21
2.8
2.8
13
1.5
1.5
9
1.0
1.0
2
Hong Leong Group
0.2
0.2
1
Confidential Client
0.2
0.2
2
2022 (Jan-May ):
8.5
48
2021 (Jan-May ):
8.7
52
YoY Comparison:
-1.9%
-7.7%
RANK LAST MONTH
1
1
Ogilvy
2
2
Wunderman Thompson Finance Client
3
3
DDB
4
4
Havas Worldwide
5
5
Grey Group
6
6
Dentsu
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
UA Credit Card Project, Google Game Play Project AEON Credit Service Project, MTR Malls Project
RECENT LOSSES
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / May 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.0
1.0
1
Chanel Project, WeLab Bank
0.8
0.8
2
Havas Media
Audemars Piguet, HKMC Annuity
0.3
0.3
2
4
Mindshare
Astra Zeneca, Strawberrynet, Blackmores
1.2
0.0
5
5
Wavemaker
DBS, CLP Power
0.4
-0.2
3
2022 (Jan-May ):
1.8
13
2021 (Jan-May ):
1.2
16
YoY Comparison:
58.5%
-18.8%
2022 Creative & Media (Jan-May )
10.3
61
2021 Creative & Media (Jan-May )
9.8
68
5.2%
-10.3%
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
L'Oreal Porject
2
2
PHD
3
3
4 5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
WeLab Bank
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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