2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / May 2022
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
2
3
VCCP
3
4
M&C Saatchi Group
4
2
VMLY&R
5
8
Serviceplan
6
9
Saatchi & Saatchi
7
35
R/GA
8
6
9
5
10
-
11
10
12
12
13
7
14
11
Karmarama
15
16
McCann Worldgroup
16
13
Kolle Rebbe
17
150
Digitas
18
14
Grey Group
19
15
FCB
20
17
Ogilvy
AGENCY
RECENT WINS 21Shares UK, LANCASTER UNIVERSITY UK Project, AFALULA France Project Old El Paso Global, Sage, Dogs Trust Global Porsche Design Germany Project, Groupe E Switzerland Videos, digital, OkCupid Berlin, Manor Centers Switzerland Print, digital Netto Sp. z o.o. Poland Project, BAT MENA, Migros Fachmarkt AG (MFM) Europe Project Chupa Chups Global, BMW Motorcycles France MediaMarkt Europe, REWE Germany, Siemens Global, Churchill Insurance UK, TUC crackers Europe
Infineon Germany, YouTube UK, E.ON One Germany Tesco Ireland, Barclaycard BBH consumer UK, Wild Natural UK, Leo Pharma Global Aleve Global, Booking.com UK, MullenLowe Group Toilet Board Coalition UK Project, Chocomel UK Project C&A Europe, Deutsche Telecom, DDB World Vision Germany Randstad N.V. Netherlands Project, Isobar Nordic Entertainment Group AB (publ) Netherlands Project Giffgaff UK, What3words UK, Gala Neverland Bingo UK Royal Horticultural Society UK, Charge Now Germany, The Wunderman Thompson Macallan, Famous Grouse Global CRM Honda UK Interflora Europe, Qatar Airways Global MAN Trucks Germany, SMART Europe, Barmer Germany, Deichmann Germany social BT, EE UK CRM Mediahuis Europe, GürzenichOrchester Köln Europe Project L'Occitaine France Digital + Social, Crisis Revolution Switzerland Michelin Global CRM
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
47.8
122
9.0
8.5
8
8.0
8.0
36
7.9
7.9
12
4.8
4.8
4
4.5
4.5
5
4.2
4.2
5
4.2
4.2
6
4.2
4.2
7
10.5
4.0
7
3.3
3.3
29
3.0
3.0
3
ESTIMATED YTD WIN REVENUE (USD $ m) 49.2
RECENT LOSSES
Scholl Global
4.9
BT, EE UK CRM
2.9
6
3.0
Guide Dogs UK UK
2.2
1
2.1
2.1
2
2.0
2.0
4
2.0
1
2.0
14
1.8
1.8
4
3.5
1.5
1
2022 (Jan-May):
147.4
348
2021 (Jan-May):
198.6
412
YoY Comparison:
-25.8%
-15.5%
2.0 2.5
Barmer Germany
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / May 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
35.5
2
11.3
35
11.0
10.9
40
Kingfisher UK, MasMovil Ibercom Spain, Banco Santander Poland
6.6
6.6
12
MediaCom
Danone France, Danone, Alpro, YoPro, Danet, Activia + others Spain
10.0
6.5
33
5
Initiative
KAIZEN/STOIXIMAN Greece, MSD Greece, Lidl digital Romania
5.9
5.4
27
6
Assembly
Lenovo Global
4.0
4.0
1
3.5
3.5
13
3.4
6
3.0
2
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Media
AB InBev US, Europe, LVMH Uk, France
35.5
2
2
OMD
Saluega Italy, Getir Italy, John Lewis & Partners Waitrose & Partners UK
11.6
3
3
Havas Media
Ritter Sport Chocolate Germany, Diputación Valenciana Spain, PPG Deco Poland
4
4
Dentsu X
5
13
6
7
AGENCY
RECENT WINS
RECENT LOSSES
MSD Greece
8
7
Mindshare
Ceva Animal Health Germany, Singapore Economic Development Board UK, Germany
9
8
Carat
Banco Santander Spain, Banco Santander UK, Abanca Spain
3.6
10
9
Essence
Mars EMEA, MPB EMEA
3.0
11
30
Wavemaker
Amazon Audible Global, Merlin Entertainments UK, Mettle UK
6.5
Kingfisher UK
2.2
6
12
10
PHD
Liberty Insurance Spain, Pikolin SL Spain, OpCo2i France
3.7
Smart Energy GB UK
1.7
31
13
11
Deloitte Digital
LTK Global
1.4
1.4
1
14
12
The7stars
Cunard Cruises UK, Illva Saronno UK, Irn-Bru, AG Barr UK, Kao Brands UK
1.3
1.3
5
15
14
Mediahub
Akzo Nobel Digital
1.0
1.0
1
16
15
M/SIX
Smart Energy GB UK， Karo Pharma Europe
0.5
0.5
2
17
16
Hearts & Science
Virgin Voyages UK
0.5
0.3
1
18
17
VaynerMedia
Tinder Global
0.3
0.3
1
19
18
Love Sugar Science
River Island UK
0.3
0.3
1
20
19
Total Media
Abel & Cole UK
0.3
0.3
1
2022 (Jan-May):
74.5
235
2021 (Jan-May):
113.6
440
YoY Comparison:
-34.4%
-46.6%
2022 Creative & Media (Jan-May):
221.9
583
2021 Creative & Media (Jan-May):
312.2
852
YoY Comparison:
-28.9%
-31.6%
ComeON Denmark
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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