2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / May 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
45.8
267
28.3
141
27.3
96
21.8
21.8
71
14.8
14.8
39
14.8
14.8
38
13.8
13.8
162
11.4
11.4
44
Singapore Tourism Board Singapore
9.2
9.2
1
R/GA
GM (Luxury Division) China, McDonald’s Australia
7.4
7.4
15
10
BBDO
Aston Martin China, ABI - Harbin Beer China Project, Yili Dairy China
8.7
6.2
45
12
12
Grey Group
Arrawanna China Project, Warner Bros. China, Genesis BBQ Korea Project
4.2
4.2
15
13
14
Wondrlab
HDFC Bank India, Bajaj Electrical Limited India Project
3.7
3.7
89
14
13
Mullenlowe Group
Aleve Global, BuyersBuyers Australia, Austrade Global
3.5
3.5
7
Isobar
Standard Foods China Project, Mary Kay China
2.4
2.4
5
Cummins & Partners
Godfreys Australia, Saporro Australia, Adore Beauty Australia
2.8
2.3
14
RANK THIS MONTH
RANK LAST MONTH
1
1
2
3
3
2
4
4
5
7
6
6
7
5
8
9
9
8
BBH
10
11
11
AGENCY
RECENT WINS
Aureus Academy Singapore, China Energy Engineering Corp China, Dongpeng Group China Msc Pfizer India, The Macallan, Wunderman Thompson Famous Grouse Global CRM, Monster.com India DOH Philippines Project, DDB BANGCHAK CORPORATION (ENERGY) Thailand Project Thai Oil Thailand Project, Baby Love VMLY&R Thailand Project, Acne Squad India Project Jimmy Brings Australia Project, AUIB M&C Saatchi Group Iraq Bosch India Project, Oplus Mobitech Havas Worldwide India Project, SEB India Project Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Dentsu Vietnam Project, Chowking Food Corp. Philippines NesCafe China Project, China Duty McCann Worldgroup Free China Project, Innocent China Project Ogilvy
ESTIMATED YTD WIN REVENUE (USD $ m) 46.9
RECENT LOSSES
Siemens Global
28.3
29.8
DON Smallgoods Australia
Aleve Global
15
15
16
-
17
23
Apparent
Brickfit Australia, Enablo Australia, Nurio.io Australia Digital
2.1
2.1
11
18
16
One Green Bean
J&J hair and skin care brands Australia "content"
2.0
2.0
1
19
-
Centrick
EFL GLobal India, LuvLap India, Kirloskar Vasundhara India
1.5
1.5
5
20
18
The Works
Flight Deck Australia Project
1.2
1.2
6
2022 (Jan-May ):
233.7
1,127
2021 (Jan-May ):
311.5
1,248
YoY Comparison:
-25.0%
-9.7%
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / May 2022 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Zenith
2
2
Mindshare
3
7
Wavemaker
4
3
PHD
5
4
OMD
6
5
Havas Media
7
6
MediaCom
Burger King SaudiArabia, National Rugby League Australia, Febreze Korea Digital
8.6
8
8
Dentsu
Lenovo Global
9
9
Dentsu X
10
11
Ryvalmedia
11
10
iProspect
12
12
Universal McCann
13
13
Resolution Digital
14
14
IPG Team Dynamic Carat
15
15
16
-
AGENCY
RECENT WINS
Lipton, Pukka Herbs Australia, The Macallan Australia, PepsiCo China China Sports Lottery China AOR Planning, NIIT India, Credavenue Private Limited India Danone APAC 9 Market, Amazon Audible Global, L'Oréal (Digital) Indonesia
28.0
No.of Wins
28.0
7
38.7
PepsiCo China
16.9
95
21.8
Acko Life Insurance India
15.4
42
12.1
Mailchimp Australia
11.9
24
9.1
9.1
36
8.7
8.7
21
6.4
39
5.0
4.3
1
3.1
3.1
42
2.9
2.9
30
3.6
2.9
44
2.5
2.5
10
2.4
2.4
25
BMW, Mini ANZ AP ZA ME
2.0
2.0
2
L'oreal Travel Retail China, MGA Entertainment, Inc. Australia, Murdoch University Australia
3.1
Bet365
1.6
44
1.5
Valvoline India
1.5
1
1.1
Carnival Corporation Australia
0.9
8
0.7
Valvoline India
0.7
27
Scoot airline APAC, Swisse Wellness Australia, Twitter Indonesia Beiersdorf Indonesia, NCS Singapore Noah China, IFFCO-Tokio India, Philippine Airlines (PAL) Philippines
PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India New Anthem Projects Australia, RokkShop Australia, Next Smile Australia Kering SA Korea, Kering Taiwan, PT Mahakarya Sukses Indonesia Indonesia Wealth Navi Japan, tourism promotions board philippines Project KCA Australia, Woolworths at Work Australia, Healthy Life Australia Project
Omnicom Media Group Unilab Philippines Initiative
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Taisho Phamaceutical Indonesia, Merck MSD Australia, Australian Unity Australia ART Fertility Clinic India, Bajaj Consumer India, Bharat Matrimony India
Pizza Hut Indonesia Digital
17
16
18
-
19
17
Mediahub
AHI Carrier Australia
0.7
0.7
2
20
18
Flow
John Deere Australia, Carnival Corporation Australia
0.5
0.5
2
2022 (Jan-May ):
122.0
531
2021 (Jan-May ):
149.4
419
YoY Comparison:
-18.3%
26.7%
2022 Creative & Media (Jan-May ):
355.7
1,658
2021 Creative & Media (Jan-May ):
460.9
1,667
YoY Comparison:
-22.8%
-0.5%
Logicserve Digital
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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