2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / May 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.7
2.7
22
Nanoco Project, Hung Thinh Project
1.0
1.0
10
CPG Client
0.7
0.7
1
Wunderman Thompson FMCG Client
0.6
0.6
3
5
Saatchi & Saatchi
Finance Client
0.2
0.2
3
7
BBDO
Bobby Project, OPPO Project
0.0
0.0
2
2021 (Jan-May):
5.2
41
2020 (Jan-May):
2.1
37
YoY Comparison:
146.1%
10.8%
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1
VMLY&R
J&T Express Project, HMD Global Nokia (Digital) Project, Panasonic (Digital) Project
2
2
Ogilvy
3
3
Dentsu
4
4
5 6
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / May 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.75
0.75
1
Masterise Homes, Techcombank
0.38
0.38
2
PHD
IKEA
0.20
0.20
1
MediaCom
Masterise Homes
0.13
0.13
1
2021 (Jan-May):
1.5
5
2020 (Jan-May):
0.2
2
YoY Comparison:
-
-
2021 Creative & Media ((JanMay))
6.7
46
2020 Creative & Media ((JanMay))
2.3
39
190.9%
17.9%
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1
Wavemaker
Masan
2
2
Mindshare
3
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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