2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / May 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.6
4.6
12
3.9
3.9
39
2.4
2.4
8
1.2
1.2
8
0.1
0.1
2
0.1
0.1
4
Auto Client
0.1
0.1
1
DDB
NONGPHO Project, Tiger Jewelry Project, NGG Jewelry Project
0.1
0.1
4
9
Dentsu
Dole Thailand Limited Project
0.1
0.1
2
10
10
McCann WorldGroup
Twilio Project
0.0
0.0
1
11
11
Brilliant & Million
Coco Max Project
0.0
0.0
1
2021 (Jan-May):
11.5
82
2020 (Jan-May):
6.7
47
YoY Comparison:
73.3%
74.5%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
6
7
7
BBDO
8
8
9
AGENCY
RECENT WINS
TREG MQDC, Central Group, Tyson Wunderman Thompson Foods Project, Unif Thailand, DTAC Project， Ford Project Noble Development Project, Finnomena Mutual Fund Brokerage Ogilvy Securities LTD Project, BTS GROUP Project Top Solvent, Carsome, BASF VMLY&R Seltima, Galderma Benzac Project , Nebula Project Punthai Coffee, Advanced Info Grey Group Service Public Company, AIS Internet Project Board of Investment of Thailand Digitas (BOI) Project PubG Mobile Project, Thai Oil PCL Leo Burnett Project, Line BK Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / May 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.2
1.2
11
Cigna, Line Shopping Project, KFC, Asiatic Agro, Pruksa Development Project
1.2
0.8
8
PHD
IKEA, PTT (Petroleum Authority of Thailand)
0.4
0.4
2
6
Universal McCann
Tasto, Eastspring
0.1
0.1
2
5
7
Wavemaker
6
11
Mindshare
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
GrabTaxi, Food Store, Bridgestone Sales
2
2
Initiative
3
3
4
AGENCY
RECENT WINS
Tera Food and Beverage, Isuzu Motor, Zen Restaurant, Variety Food AIS Project, Panasonic， QAdvertising
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.2
Asiatic Agro
0.1
7
0.1
International Pet Food
0.0
3
2021 (Jan-May):
2.2
51
2020 (Jan-May):
5.6
52
YoY Comparison:
-61.0%
-1.9%
2021 Creative & Media ((JanMay))
13.7
133
2020 Creative & Media ((JanMay))
12.3
99
11.8%
34.3%
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2