2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / May 2021 No.of Wins
9.2
9.2
50
2.6
2.6
6
2.4
2.4
6
2.3
2.3
10
Wunderman Thompson Project Management Institute
2.3
2.3
6
The Secret Little Agency StarHub
2.0
2.0
1
RANK LAST MONTH
1
1
Ogilvy
2
10
BBDO
3
2
Grey Group
4
3
DDB
5
4
6
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
AGENCY
RECENT WINS Singapore Police Force, Yokogawa Electrical International, Swisse Project Audi, Viu, English Premier League, Tripartite Alliance Project Dole Food Company Project, Resorts World Genting Project, Dole Project National Library Board, LTA, SIM, Unilever, MCI, Viu- brand campaign, Dairy Farm
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
7
5
72andSunny
Oppo Global
1.5
1.5
2
8
6
McCann WorldGroup
1.5
1.5
1
9
7
VMLY&R
1.5
1.5
8
10
8
MullenLowe Group
0.9
0.9
5
11
11
Havas Worldwide
0.9
0.9
3
12
9
Publicis
Pharma Client Colgate Project, Becton Dickinson Project Citibank, Infocomm Media Development Authority, Seventh Generation Project FERRERO Project, Singapore Symphonia Company, Network Electronic Transfers Samsung e-Commerce PP (SEA) Project
0.6
0.6
2
13
24
Digitas
Arrow Electronics
0.3
0.3
1
14
12
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
2021 (Jan-May):
27.9
103
2020 (Jan-May):
22.8
93
YoY Comparison:
22.4%
10.8%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / May 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.6
0.6
5
Puma (Planning & e-Commerce), 3M, Alibaba (Tmall)
0.3
0.3
6
Havas Media
AIA
0.3
0.3
1
4
Initiative
Luxury Client
0.2
0.2
1
5
5
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.1
0.1
5
6
6
Carat
IT Client
0.0
0.0
2
2021 (Jan-May):
0.8
21
2020 (Jan-May):
2.5
30
YoY Comparison:
-66.9%
-30.0%
2021 Creative & Media ((Jan-May))
28.7
124
2020 Creative & Media ((Jan-May))
25.3
123
13.7%
0.8%
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Reckitt, Subway, IKEA, Tafep
2
2
Mindshare
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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