2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / May 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
2.52
3
Manufacturing Services Brand
0.5
0.50
1
BC&F Dentsu
IT Client
0.4
0.40
2
4
DDB
Nura Operations Project, Med Enterprises Project
0.2
0.24
6
9
Saatchi & Saatchi
Alcohol Client
0.0
0.05
1
2021 (Jan-May):
3.7
13
2020 (Jan-May):
1.6
10
YoY Comparison:
135.5%
30.0%
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1
Special Group
Kiwibank, Standard Issue Global, ANZ Bank
2
2
FCB
3
3
4 5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / May 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.3
0.29
2
Health Science Group, Bunnings Project, TikTok Project
0.2
0.21
4
Havas Media
Ola Group
0.2
0.17
1
6
OMD
Canva, Meadow Mushrooms, Get Wellington Moving Project
0.2
0.15
3
5
3
Pivotus
Snap Fitness
0.1
0.13
1
6
4
H&S
Icebreaker
0.1
0.11
1
7
-
Initiative
Cigna
0.1
0.10
1
8
-
Spark Foundry
Ineos Grenadier
0.1
0.05
1
9
-
Wavemaker
OLA
0.0
0.03
1
2021 (Jan-May):
1.2
15
2020 (Jan-May):
(0.5)
14
YoY Comparison:
-
7.1%
2021 Creative & Media ((JanMay))
4.9
28
2020 Creative & Media ((JanMay))
1.1
24
367.5%
16.7%
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5
Carat
General Motors Specialty Vehicles
2
1
PHD
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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