2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / May 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.1
3.1
28
2.0
2.0
9
1.8
1.8
10
0.9
0.9
2
HSBC Brand Campaign
0.8
0.8
1
Leo Burnett
Asiamiles Project, Fedex Project, Fullerton Project
0.6
0.6
6
7
Saatchi & Saatchi
Hang Seng Bank Project, Huawei Project, Visa Project
0.6
0.6
5
8
13
BBDO
Xwallet Project, Johnie Walker Project
0.2
0.2
2
9
15
M&C Saatchi
Henderson Land Project
0.1
0.1
1
10
8
McCann WorldGroup
Luxury Brand
0.0
0.0
1
11
9
VMLY&R
Pernod Ricard Project
0.0
0.0
1
2021 (Jan-May):
10.1
66
2020 (Jan-May):
5.2
35
YoY Comparison:
95.5%
88.6%
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RANK LAST MONTH
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1
2
2
3
3
4
4
Coca-Cola Company, Marriott International, Merlin Entertainment, HKT Octopus Card, KS Brand Revamp DDB Project, Tsing Tao KV Design Project Pinkoi, Lenzing Fibers (HK) Limited Wunderman Thompson Project Publicis Lancome Project, Asiamiles Project
5
5
Grey Group
6
6
7
AGENCY
RECENT WINS
Ogilvy
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / May 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.7
0.7
6
0.3
0.3
3
0.2
0.2
3
0.1
0.1
1
0.1
0.1
4
Henderson Land
0.1
0.1
1
HK01 Project
0.0
0.0
1
2021 (Jan-May):
1.3
19
2020 (Jan-May):
2.0
26
YoY Comparison:
-35.2%
-26.9%
2021 Creative & Media (Jan-May)
11.4
85
2020 Creative & Media (Jan-May)
7.2
61
58.5%
39.3%
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RANK LAST MONTH
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1
Mindshare
Alibaba (Tmall), LK International (HK) Limited, Fairwood, Chow Tai Fook
2
2
Carat
Food Client
3
3
Wavemaker
4
12
Initiative
5
4
dentsu X
6
5
Universal McCann
7
7
PHD
AGENCY
RECENT WINS
Friso, HK Trade Development Council Project Cigna Canon Hong Kong, American Eagle Outfitters, Inc. Project, Chinese University of Hong Kong Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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