2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / May 2021 NO.OF WINS
50.8
159
21.1
4
8.0
8.0
1
7.4
7.4
3
7.0
7.0
5
6.1
5
5.9
5.9
5
5.5
5.5
2
5.3
5.3
4
4.0
4.0
1
4.0
4.0
2
4.3
3.8
17
3.7
2
3.1
4
RANK LAST MONTH
1
1
Havas Worldwide
BIS UK, Funding Circle UK Project, Volkswagen UK, Asda UK
50.8
2
5
TBWA
Philips Global, Schweppes (Suntory) Europe, Air France Global
23.1
3
2
Accenture Interactive
Jaguar Land Rover Global
AGENCY
RECENT WINS
Zurich Insurance Global, New Commercial Arts MoneySupermarket UK, Habitat UK France Invest France, World of Hyatt Ogilvy Global, Absolut Global, Enterprise Holdings Global Peloton Global Project, Diageo DDB brands N Europe, Salomon Global, Graze snacks UK Lorina France, Lexus UK, Barilla Wunderman Thompson France social Oreo Europe, British Heart Saatchi & Saatchi Foundation UK Celio Europe, B&B Hotels France, Buzzman Feu Vert France, Citroen Global social
RECENT LOSSES
Groupon Global
4
3
5
4
6
11
7
7
8
-
9
6
10
8
Oddity
11
9
Serviceplan
12
12
Grey Group
13
10
The & Partnership
Lexus UK, LG TVs Global
3.7
14
13
Publicis
SNCF France, Infiniti Global, Barilla Global
5.6
15
14
180
Rockstar Energy Europe
3.0
3.0
1
16
23
M&C Saatchi
Amazon Logistics
3.4
2.9
45
17
16
VCCP
2.9
2.9
4
18
21
FCB
1.6
1.6
3
19
55
Lucky Generals
Virgin Atlantic UK, PGL Travel UK
2.7
2.7
4
Isobar
Reckitt Benckiser France Project, BNP Paribas France, Zbyszko Company S.A. Poland, Kikkoman
2.6
2.6
28
2021 (Jan-May):
198.6
412
2020 (Jan-May):
97.9
106
YoY Comparison:
102.9%
288.7%
20
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
15
Bonprix Europe Tchibo Germany, CDU Christian Democrats Germany Board of Education Denmark Project, Yakuit Honsha Denmark Project
LinkedIn UK, Harpic, Vanish, Finish UK CRM The Body Shop Global, Global Cosmetics Brand UK
7.0
Seat Cupra UK
Ricola Europe
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / May 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
25.0
3
National Express UK
21.6
51
18.5
Klosterfrau Germany
14.2
50
18.0
BSH Sweden
12.3
119
12.9
11.4
26
Henkel Germany
8.0
8.0
1
PHD
Woolrich Italy, BIC Sweden, Star Entertainment Spain
5.1
4.7
50
8
Universal McCann
Honda Europe
4.6
Pernod Ricard Italy
4.4
3
9
10
MediaCom
Arcade & Bingo Netherlands, VGZ Netherlands, Cedrob Poland
5.4
Nikon Europe
4.4
42
10
9
Mindshare
Oppo Italy, Carnext Italy, Nederlandse Spoorwegen Netherlands, eObuwie Slovakia
3.7
BIC Italy
3.7
17
11
11
Aura by Omnicom
Air France Global
2.8
2.8
1
12
12
Mediahub
New Balance Europe
2.8
2.8
2
13
14
iProspect
UNICEF UK, LinkedIn Global digital,
1.9
1.9
3
14
16
Performics
FCA Italy, CybeRefund Srl Italy, JLR Italy
1.1
1.1
4
15
17
Mediaplus
Nikon Europe
1.0
1.0
1
16
24
Total Media
MG Cars UK, Aqua Pura UK, Lintbells UK
0.9
0.9
4
17
18
M/SIX
National Express UK
0.7
0.7
1
18
26
The Kite Factory
White Claw UK, Wargaming UK, First Vet UK, Pure Cremation UK
0.9
0.7
4
19
19
Spark Foundry
Agata Poland, Ajinomoto Poland
0.9
0.6
5
20
20
The Specialist Works
FreeSat UK
0.5
0.5
1
2021 (Jan-May):
113.6
440
2020 (Jan-May):
66.8
302
YoY Comparison:
69.9%
45.7%
2021 Creative & Media (Jan-May):
312.2
852
2020 Creative & Media (Jan-May):
164.7
408
YoY Comparison:
89.5%
108.8%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Media
Stellantis Global, Lindt & Spruengli Europe
25.0
2
2
Havas Media
UKTV UK, Movistar Proseur Spain, NOS Portugal
22.3
3
5
OMD
4
3
Wavemaker
5
6
Initiative
Cigna Global, National Lottery Belgium, INVENTOR S.A Greece
6
4
GroupM
7
7
8
AGENCY
RECENT WINS
Philips Global, Motorway UK, Tony's Germany MDLBeast MENA, Ministry of Health Greece, Lidl Hellas Greece
RECENT LOSSES
UNICEF UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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