2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / May 2021
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
ThinkerBell
REA Project, Australia Ballet Project, Cerebral Palsy Australia Project
9.0
9.0
19
Special Group
ANZ Bank
4.0
4.0
1
3.5
3.5
5
3.1
3.1
10
AGENCY
Sydney Morning Herald, The Age, Petbarn Case IH, Case New Holland, CHN Industrial, Sydney WorldPride Project
3
3
BMF
4
4
Leo Burnett
5
-
Cummins & Partners
6
5
Wunderman Thompson Government Client
7
8
M&C Saatchi
Royal Melbourne Show Project, Musson Jewellers Project
1.9
8
6
Publicis
Autism Queensland Project
9
7
Apparent
10
9
11
NSW Treasury, FS8, F45, Stoneleigh, Medmate
3.1
RECENT LOSSES
Specsavers
2.6 2.4
8
1.9
10
1.8
1.8
2
Healius, Intersystems, Rosemary Health
1.6
1.6
4
MullenLowe Group
HBF
1.2
1.2
1
10
Havas Worldwide
FESS, HUMM Project, WINC Project
1.2
1.2
4
12
11
Society
Woolworths
1.0
1.0
1
13
12
DDB
Proximo, New Balance, CT Freight Projects
0.9
0.9
3
14
18
Howatson + White
Allianz
0.7
0.7
2
15
14
The Wired Agency
Korean Tourism Digital & Social
0.5
0.5
1
16
15
AJF Partnership
Specsavers
0.5
0.5
1
17
-
Wunderman Thompson Click Frenzy
2.4 Echo
0.5
0.5
0.5
0.5
6 1
18
16
Digitas
Snooze, Lactalis Project, SBS Project, Snooze Project
19
17
Milk & Honey United
James Squire
0.4
0.4
20
-
Slik
Active Super Digital
0.4
0.4 2021 (Jan-May):
35.8
90
2020 (Jan-May):
36.7
84
YoY Comparison:
40.7%
75.0%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / May 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.2
4.2
4
Victorian Government, Canva
3.9
3.9
2
PHD
2.5
2.5
3
4
Carat
General Motors Specialty Vehicles, South Australia Tourism
1.4
1.0
5
5
5
Pivotus
Snap Fitness, Australian Building Company
0.5
0.5
2
6
6
Havas Media
Brick Lane Brewing, Starward
0.8
0.5
5
7
12
Mindshare
Click Frenzy, Alibaba (Tmall), Village Cinema SEO Project
0.4
0.4
6
8
7
Starcom
Tourism Client
0.4
0.4
1
Match & Wood
Curtin University,
0.3
0.3
2
Ryvalmedia
MYOB
0.3
0.3
1
CHE Proximity
MyState Bank
0.3
0.3
1
0.2
0.2
4
RANK THIS MONTH
RANK LAST MONTH
1
1
Spark Foundry
Toyota
2
2
OMD
3
3
4
9 10
8
11
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Curtin University
12
9
Performics Mercerbell
Prezzee, New England High Country (Inverell Shire) Project
13
10
Bohemia
Chemist2U
0.2
0.2
1
Agnes Media
Zolo
0.2
0.2
1
14 15
11
Initiative
Plush Furniture, Spirit Superannuation
0.8
0.2
4
16
13
Resolution Digital
Victoria University
0.2
0.2
1
17
14
Zenith
Pet Culture
0.1
0.1
1
18
15
Universal McCann
Freedom Foods - MilkLab
0.0
0.0
1
2021 (Jan-May):
15.3
45
2020 (Jan-May):
11.8
48
YoY Comparison:
-74.6%
-37.5%
2021 Creative & Media (Jan-May)
51.1
135
2020 Creative & Media (Jan-May)
48.5
132
YoY Comparison:
5.4%
2.3%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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