2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / May 2021
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RANK THIS MONTH
RANK LAST MONTH
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
56.1
286
42.8
98
Ogilvy
Singapore Police Force Singapore, Yokogawa Singapore, Semir Garment China
56.1 43.7 28.0
28.0
122
16.1
16.1
72
15.1
48
14.3
14.3
63
2
2
Leo Burnett
Infiniti Japan Project, Jidu Auto China Project, Infiniti China Project
3
3
Wunderman Thompson
Dell (Production) India, Innoviti Payment Solutions India, Biofi India
4
4
DDB
5
8
Dentsu
6
10
BBDO
7
5
Grey Group
E Learning China Project, Ooredoo Qatar, Tencent China Project
14.1
14.1
46
8
6
McCann Worldgroup
Farfetch China Project, Red Fiber Broadband Philippines Project
13.4
13.4
42
9
9
VMLY&R
12.0
107
10
7
Publicis
12.8
11.8
45
11
12
Havas Worldwide
10.1
10.1
44
12
11
ThinkerBell
9.0
9.0
19
13
13
Digitas
7.4
7.4
26
14
14
Special Group
ANZ Bank ANZ
6.5
6.5
4
4.9
4.4
30
Mekeni Food Corporation Philippines, Proximo Australia, New Balance Australia Geely China Project, Nintendo Switch China Project, VW, Audi SUVs China Audi Singapore, Hennessy China Project, Lead Construction Korea Project
Pizza Hut Australia, Colgate Singapore Project, Top Solvent Thailand Asiamiles Hong Kong Project, Kalpataru Builders India Cadila Healthcare India Project, Gillette India Digital, Dabur Dant Rakshak India REA Australia Project, Australia Ballet Australia Project, Cerebral Palsy Australia Australia Project Arrow Electronics Singapore, Mercedes-Benz China Project
16.1
14.4
Fortis Healthcare India
United Airlines Global
LG TVs Global
15
26
M&C Saatchi
MOKA Indonesia Project, Accor India, Henderson Land Hong Kong Project
16
15
Accenture Interactive
Jaguar Land Rover Global
4.0
4.0
1
17
16
BMF
Sydney Morning Herald Australia, The Age Australia, Petbarn Australia
3.5
3.5
5
18
17
MullenLowe Group
3.3
3.3
17
19
18
Sapient
2.9
2.9
9
20
19
72andSunny
2.8
2.8
2
2021 (Jan-May):
311.5
1,248
2020 (Jan-May):
245.5
963
YoY Comparison:
26.9%
29.6%
MFine India, Citibank Singapore, OKCredit India Alfa Romeo China, SCHUCO China, NBA China Project Johnnie Walker SEA, United Airlines Global
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / May 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Zenith
Pet Culture Australia, BAIC China, Carsome, DTwelve Spaces
33.7
Techcombank Vietnam
29.2
20
29.0
South Australia Tourism Australia
26.7
67
2
4
Wavemaker
L’Oréal India, JD.com Planning China, Lixiang Performance China
3
3
PHD
Servicenow APAC, Paragon Tech Malaysia, Lead School India
25.5
25.5
32
4
2
Publicis Media
Stellantis Global
24.0
24.0
1
5
6
OMD
Philips Global, Canva Australia, Royal Philips China
17.5
Eastspring Thailand
15.5
37
14.4
Curtin University Australia
9.8
52
7.8
17
6
5
Carat
7
7
Universal McCann
8
8
Havas Media
9
10
Initiative
10
9
Spark Foundry
11
11
Dentsu X
12
12
MediaCom
13
13
Pivotus
14
-
15
14
16
-
General Motors Specialty Vehicles Australia, South Australia Tourism Australia, Mengniu Dairy China Abbott Nutrition China, CDO Philippines, Game Bean Taiwan Project OZiva India, Link Aja Indonesia(Offline), Wuling Motors Indonesia Cigna Global, Line Shopping Thailand Project, Taisho Indonesia, Cred India, Plush Sofas Australia Toyota Australia, Alibaba Cloud China Project, Brown Forman SEA Japan Tobacco International Indonesia, wanglaoji herbal tea China Project Ozone India, Bayer Consumer Health India, Febreze Korea, Saridon India Australian Building Company Queensland, Snap Fitness ANZ
7.8
8.6
LBC Philippines
7.5
22
7.6
Hamdard(Offline) India
6.2
25
4.3
4.2
8
2.5
2.3
37
1.8
13
0.7
0.7
2
5.5
Breitling China
Match & Wood
Curtin University Australia
0.3
0.3
2
Ryvalmedia
MYOB Australia
0.3
0.3
1
CHE Proximity
MyState Bank Australia
0.3
0.3
1
0.2
0.2
4
17
15
Performics Mercerbell
Prezzee Australia, New England High Country (Inverell Shire) Australia Project
18
16
Bohemia
Chemist2U Australia
0.2
0.2
1
19
-
Agnes Media
Zolo Australia
0.2
0.2
1
20
17
Resolution Digital
Victoria University Australia
0.2
0.2
1
2021 (Jan-May):
149.4
419
2020 (Jan-May):
180.0
411
YoY Comparison:
-17.0%
1.9%
2021 Creative & Media (Jan-May):
460.9
1,667
2020 Creative & Media (Jan-May):
425.5
1,374
YoY Comparison:
8.3%
21.3%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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