2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / May 2020
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
30.4
117
20.8
72
18.2
18.1
12
15.5
15.0
88
14.8
48
14.0
14.0
22
11.7
11.7
56
GSK China, Raymond Realty India, Yves Saint Laurent Korea Project
11.1
11.1
53
BBDO
Brookvale Union Australia,
10.9
9.8
42
10
Dentsu
Mobile Premier League’s India, Lexus China, Honda China Project
8.9
8.9
71
11
7
Havas Worldwide
Suzuki Motorcycle India, Lenovo India, William Grants India
8.4
8.4
33
12
12
Saatchi & Saatchi
6.5
6.5
19
13
14
McCann Worldgroup
6.0
5.5
44
14
15
BBH
Jollibee Global, WM Motor China
5.0
5.0
3
15
13
MullenLowe Group
Uber India, Hershey's India, Zydus Wellness Partners India
4.5
4.5
11
16
16
TBWA
4.5
4.4
2
17
17
72andSunny
2.5
2.5
3
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
DDB
3
9
4
4
5
5
VMLY&R
6
3
Isobar
7
8
Leo Burnett
8
11
Publicis
9
6
10
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Singapore Police Force， Sheela Foam India， Yuan education China Project
30.4
Union Bank of India， Amway 'Breakfast' China Project, Shapoorji Paloonji Project Mercedes-Benz China Project, Sapient Marriott China Project MengNiu China,Sugarlite APAC, Wunderman Thompson Estee Lauder China Project Adidas China digital, Telekom Malaysia, The Lee Brand Global TCL Electronics Global digital, Xiaomi China Project, Polestar Project Samsung Korea Project, Zuoyebang China, WeBank China
Pechoin China Project, Yili shuohuanai China, Yue Hui City China PVCP China Project, Reckitt Benckiser China Project, Pernod Ricard Taiwan Project
Coles Australia, League of Legends China Budweiser SEA, Golden Circle Australia, Budweiser Singapore
22.8
17.8
RECENT LOSSES
Streets Blue Ribbon Australia
McDonald's Australia digital
Pag-IBIG Fund Philippines
18
-
Cummins & Partners
Sapporo Australia
2.9
2.4
7
19
18
McGarryBowen
1.6
1.6
1
20
38
M&C Saatchi
Asahi Super Dry Global XL Home Indonesia， BP Castrol Indonesia Digiital， Axis Indonesia Project
1.6
1.6
4
2020(Jan-May)
245.5
963
2019(Jan-May)
283.2
976
YoY Comparison:
-13.3%
-1.3%
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / May 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Diageo India
44.0
59
25.9
Stada Philippines
20.8
65
21.8
Genuine Parts Company Australia
19.5
29
19.9
Energizer AU/PH/S Korea/My
17.9
15
17.6
8
13.5
41
10.0
1
9.2
18
6.1
6.1
23
5.0
5.0
1
Vitalon Taiwan
4.6
53
Network 10 Australia
2.5
7
2.5
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Zhejiang Geely Auto Sales (Planning), Kangshifu China, Wildcraft India, Pttor Thailand Project
47.1
2
3
Carat
Kangshifu Noodles China, Pandora jewellery Australia
3
2
MediaCom
4
5
Wavemaker
5
4
Zenith
6
6
OMD
7
7
WPP
AGENCY
8
16
Starcom
9
9
Initiative
10
10
CIG
RECENT WINS
SIE China, Nintendo China, Duracell Global Bytedance China, BDO Philippines, Mondelez India Mobile Premier League India, DBS Bank Taiwan, Vanke Property Hong Kong Project DPA China, Invocare Australia, Lindt China, FEDEX TNT Singapore, Daimler China Unilever China McDonald's China planning, Kraft Heinz eCommerce China, British Council Korea Project Genuine Parts Company Australia, Repco Australia, Pernod Ricard Winemakers APAC Audi China Digital HDFC Ergo General Insurance Singapore Buying, Benetton India Digital Ancestry.com Australia, Silverseas Cruises Australia, Mondelez eCommerce China
11
11
12
12=
Spark Foundry
13
12=
Omnicom Media Group Johnson & Johnson Aus & NZ
14
14
Havas Media
15
17
Universal McCann
16
15
Vizeum
17
18
Ikon
dentsu X
Grab Indonesia, Florentia Village China, T3 China Project Energizer AU/PH/S Korea/MY, Otsuka Furniture (IDC) Japan, Food Panda Thailand
RECENT LOSSES
20.7
20.8
McDonald's China (Planning)
10.0 11.4
11.2
2.7
Heineken China
2.5 4.5
Emirates Airlines Global
2.4
14
5.1
Tapestry Inc. China
2.2
17
FMCG Client
2.0
Abbott Taiwan
1.8
17
Myer Australia
1.5
Pandora jewellery Australia
0.9
1
0.4
0.4
2
0.3
0.3
1
0.3
0.3
1
2020(Jan-May)
180.0
411
2019(Jan-May)
169.9
552
YoY Comparison:
5.9%
-25.5%
2020 Creative & Media (Jan-May)
425.5
1,374
2019 Creative & Media (Jan-May)
453.2
1,528
YoY Comparison:
-6.1%
-10.1%
18
19
Haystac
19=
20
Thinkerbell
Girl Guides Victoria Australia, Bensons Trading Australia SsangYong Australia
19=
21
Arena Media
Godrej Indonesia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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