2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / May 2019
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
DDB
3
3
Publicis
4
4
BBDO
Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China Retainer
5
7
Digitas
Huawei China Project, SAIC China Project, Marriot China Project, UnionPay China Project
AGENCY
RECENT WINS Jeju Shinwha World Korea Project, SingEx Venues Singapore, China Merchants Bank China Project， Sumitomo Denko website Japan Project Amway - Nutrilite China, B&D Group Australia, Daemyung Korea, PlayStation Global Nestle_Dairy Nesqino China, DS China, Alfa Romeo China, OPPO China Project, GSK China
Yili-Ambrosial China, Yili-Satine China, WATER QUALITY PERFECTION CO LTD Taiwan Project, Mondelez - New Innovation platform China Project Prayagh Nutri India, Casio India, Yili-Baby Milk China, Yili- Shuhua milk China, SVW New car model (BMPV) China Alula infant milk powder Lactalis China, Flixonase (OTC) GSK China, AB Inbev (Beck's & Budweiser No alcohol beers) Middle East Region, Weltmeister China
6
5
Leo Burnett
7
6
Saatchi & Saatchi
8
13
9
8
Dentsu
10
12
VMLY&R
11
10
Roadster India, Nova Eyewear Solutions India, Nutralite India, Wunderman Thompson Times Internet India, Globe Telecom (Prepaid) Philippines Project
12
9
13
11
TBWA
14
15
MullenLowe Group
15
14
Havas Worldwide
16
17=
R/GA
17
17=
M&C Saatchi
18
19
Anomaly
Johnnie Walker Global
FCB
McCann Worldgroup
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
40.1
134
36.0
84
30.0
99
25.0
25.0
40
16.2
16.2
42
ESTIMATED YTD WIN REVENUE (USD $ m)
41.4
RECENT LOSSES
L.P.N DEVELOPMENT Thailand
36.0
31.1
DS China
16.4
CCB China
16.0
78
13.5
Mondelez India
13.5
40
12.2
GPI - Cavanders India
11.9
14
Britannia Timepass India
12.1
Liby China
10.4
60
Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project
9.0
9.0
49
1010 Social Hong Kong Project, YILIGROUP China Project, CJ China Project, Skyworth TV China, MYNTRA India Project Hilton Hotels and Resorts Singapore, Singapore Airlines Global, Greenfields Indonesia, Hilton Singapore USV Private Limited India, Tata Motors' Altroz India, HONOR India, Ruosh India, Medlife.com India Mitsubishi Singapore, FOX UAE Project, Dubai Sports City UAE Project, Citroën India, Skootr India MSD Japan Japan Project, Pandora Jewelry China Project, UOB Singapore, Olam Singapore RedBus Indonesia, Smartone Hong Kong, Tab Australia, the Australian Olympic Committee(AOC) Australia
19
23
The Monkeys
BCF Australia, Boats Camping Fishing Australia
20
20
Cutwater
Smitten Ice Cream, Mdsave, Just, OneLogin
8.2
Eucerin
7.5
57
10.6
Amway - Nutrilite China
7.2
62
5.5
AXA Korea
5.2
4
4.9
4.9
11
4.3
4.3
8
4.1
4.1
4
3.5
6
2.4
2.4
1
2.0
2.0
3
1.8
1.8
6
283.2
976
3.6
CIMB Malaysia Project
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / May 2019 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
3
OMD
3
2
Wavemaker
4
4
Spark Foundry
5
6
Universal McCann
YILI China Project, Kmart Australia, Coca Cola Australia, Coty China, Est ée Lauder Regional
15.1
Zivame
6
5
dentsu X
Australia Post Australia, Automobile Company
9.0
Enesis Group - Soffell Thailand
7
-
Charm Group
Volkswagen Group China
7.5
AGENCY
8
7
Havas Media
9
8
Zenith
10
10
RECENT WINS Volvo Dealers China Project, Udaan India, Mosons Extractions India, Tourism New Zealand Australia, Hindware India Suncorp Australia, Super Retail Group Australia, MTR Corporation Hong Kong, Yili China, Hun Li Ji China Enesis Group - Soffell Thailand, Chubb Insurance Thailand, Vespa Vietnam, Muthoot Fin Corp India, The Today Business Australia, PPG Industries Australia, MGA Entertainment Australia, Encore Tissue Australia, Mr Chen's Australia
Traveloka Indonesia Project, Gudang Garam Indonesia, 3 (three) Hucthison Indonesia, Platinum Guild International China, Semir China Apparel Group Australia Project, QBE Insurance Group Australia, WeWork China, Hong Kong, Taiwan AOR, Honor India Project
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
56.9
IKEA Indonesia Project
55.7
152
30.0
Pizza Hut Vietnam
29.0
58
35.6
OCBC Indonesia
28.2
69
15.0
12
14.9
28
8.6
60
7.5
1
15.0
7.6
Fico Cements Vietnam
7.5
34
6.8
M1 Singapore
5.6
13
Initiative
Carnival Cruise Line Australia, Swinburne University Australia, RSH Global Pvt Ltd India, Swinburne University Australia
5.1
Cancer Council NSW Australia
4.9
15
5.3
Komoco Motors Pte Ltd Singapore
3.6
18
11
11
Vizeum
Lazada Limited Thailand Contract, Sino-Pacific Trading (Thailand) Co Ltd Thailand Contract, EASY BUY Public Company Limited Thailand Contract
12
12
Madison Media
Marico India, Marico Media India
2.0
2.0
1
13
13
Atomic 212
Spirit of Tasmania Australia, NT government Australia, Charles Darwin University Asia Pacific
1.7
1.7
4
14
-
Ikon
Lindt Australia, Metagenics Australia
0.8
MGA Entertainment Australia
0.6
2
15
14
Cummins&Partners
Jenny Craig Australia
0.8
Allianz Australia
0.5
2
16
15
Essence
UpGrad India
0.5
0.5
2
17
-
Slingshot
Daikin Australia
0.3
0.3
1
18
-
Carat
The South Australian Government
8.1
Super Retail Group Australia
-2.2
47
7.1
FAW-Volkswagen China
-5.0
16
8.3
Huawei China
-11.1
27
159.9
552
19
9
20
20
MediaCom PHD
ShareChat India, Allergan China, Huawei Technologies Co Ltd HongKong, Jahwa China, Al Alali UAE, Singapore Airlines Global, Bukalapak Indonesia, NZ Post New Zealand
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2