R3 2023 March New Business League - Europe

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 1 VMLY&R European Commission Germany Project, Alitalia Italy Project 16.1 16.1 16 2 3 Havas Worldwide ADP France Project, AFFINITY PETCARE Italy Project, Amsterdam Smart City Netherlands Project 9.6 9.6 43 3 5 Adam&Eve Halifax UK, BT Business UK, Eurostar Europe 6.5 6.5 5 4 2 Wieden & Kennedy Hennessy Global 5.0 5.0 1 5 47 Dentsu mBank S.A. Poland, Netia S.A. Poland, Prime Development Ltd Ood Bulgaria 4.8 4.8 24 6 7 M&C Saatchi Group John Robins – Taskmaster UK, TIKKURILA Sweden, Norway, Denmark and Finland Project 3.0 3.0 33 7 6 Grey Group Imperial Tobacco UK, Sky Bet UK, Aldi Germany Project 2.8 2.8 9 8 12 Ogilvy EIT Culture & Creativity Germany, Association Timisoara 2023 –European Capital of Culture Romania 2.7 2.7 12 9 4 R/GA Allianz Uk, Playstation Uk, Fresh Uk 2.3 2.3 5 10 8 MullenLowe Group Manpower Group UK 1.0 1.0 2 11 9 Elvis Tate & Lyle Sugars UK, Lyle’s Golden Syrup UK 0.9 0.9 2 12 10 Perfect Storm Inntravel UK Digital, Costcutter UK Digital 0.9 0.9 2 13 11 Harbour BACX UK, 'Network UK Brand & Creative 0.9 0.9 2 14 13 Saatchi & Saatchi Alvarium Tiedemann UK 0.5 0.5 1 15 14 Wunderman Thompson Virgin Red UK 0.5 0.5 1 16 15 Fold7 Thortful.com UK 0.5 0.5 1 17 16 Pablo P&O Cruises UK 0.5 0.5 1 18 17 The Corner Asahi UK 0.5 0.5 1 19 18 Cheil Collinson UK 0.5 0.5 1 20 19 We are Pi Booking.com UK 0.5 0.5 1 2023 (Jan-Mar): 53.4 164 2022 (Jan-Mar): 95.1 227 YoY Comparison: -43.8% -27.8%

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Bourne Leisure Group UK Travel， Skybet UK, A2A Italy, Flutter UK 16.6 16.4 19 2 2 Havas Media Lidl Austria AOR - full media planning and buying, ATOS France AOR - full media buying, Lidl Poland AOR - digital 10.5 Loterias y Apuestas del Estado Spain 9.9 31 3 6 OMD Oetker Group Global, SendinBlue France, Fixter France 5.9 Clas Ohlson Sweden 5.3 15 4 7 Wavemaker William Hill Holdings Limited UK, Skatteforvaltningen Denmark, Abdi Ibrahim Turkey 5.5 4.8 45 5 3 Croud Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK 4.2 4.2 4 6 4 PHD Stena Line Sweden, Red Bull Españ a Spain, Maisons du Monde France 4.6 Fortum Sweden / Norway / Finland 3.9 21 7 5 Hearts & Science Jaguar Land Rover (JLR) Global 3.5 3.5 1 8 22 iProspect Clas Ohlson Sweden, France Television France, Benetton Group Italy 3.1 3.1 12 9 23 Dentsu X Qonto France, BPER Banca Italy, Delivery Hero Finland 2.0 2.0 7 10 18 Carat Loterias y Apuestas del Estado Spain, Calzedonia France, SCS Furniture Stores UK 2.0 2.0 9 11 9 Initiative Fortum Sweden / Norway / Finland, Nordic Choice Hotels (Strawberry) Sweden / Norway / Finland, NEXI Greece 1.6 1.6 11 12 8 Brainlabs Estée Lauder UK 1.5 1.5 1 13 30 Mediahub Esprit Global 0.6 0.6 1 14 10 M/SIX TRT Turkey Local, Webfleet solutions UK, Kavak / Carvak Turkey 0.4 0.4 3 15 11 Cheil Priority Pass UK 0.3 0.3 1 16 12 Total Media AJ Bell UK 0.2 0.2 1 17 13 Bountiful Cow La Famiglia Rana UK 0.2 0.2 1 18 14 Assembly Mandarin Oriental Hotel Group UK 0.2 0.2 1 19 15 Bicycle London Tate & Lyle Sugars UK 0.2 0.2 1 20 16 Wake The Bear Thortful.com UK 0.2 0.2 1 2023 (Jan-Mar): 60.3 226 2022 (Jan-Mar): 52.8 176 YoY Comparison: 14.3% 28.4% 2023 Creative & Media (Jan-Mar): 113.7 390 2022 Creative & Media (Jan-Mar): 147.9 403 YoY Comparison: -23.1% -3.2%

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