R3 2023 March New Business League - China

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 4 Ogilvy Guangdong Aiko Solar Energy Technology Co., Ltd., Woaiwojia, 69.3 69.3 34 2 1 Dentsu McGarryBowen Global Pharmaceutical brand Projects, Domestic FMCG brand, 35.2 35.2 8 3 22 Havas Worldwide YILI GROUP Project, ALIBABA, DeRUCCI Project 20.9 20.9 7 4 5 BBDO AIIB - Asia Infrastructure Investment bank Retained 14.1 14.1 12 5 2 Wieden & Kennedy Riot Games 13.0 13.0 1 6 3 VMLY&R BULL Project 11.6 11.6 2 7 6 R/GA Bacardi, Unity 2.6 2.6 2 8 13 Grey Group Tencent Ltd Project 2.0 2.0 1 9 7 Merkle Philip Morris Internaltional Project 0.9 0.9 1 2023 (Jan-Mar): 163.5 68 2022 (Jan-Mar): 234.3 130 YoY Comparison: -30.2% -47.7%

1

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 1 Mindshare Florasis, Oppo, Mistine, H&K - Ford 153.6 153.6 8 2 2 Wavemaker Huawei AOR (Buying), Moji, IM Motors, KIA, China UnionPay 123.4 123.4 9 3 3 Initiative Universal Beijing Resorts Project, Ford E-Mustang 16.6 16.6 2 4 4 dentsu X Tencent IEG, Casetify, Shiseido FTS 15.2 15.2 3 5 12 Havas Media Yili AOR - DMP 11.7 11.7 1 6 5 EssenceMediacom Club Med, Liby Household, Breitling Luxury 11.3 11.3 6 7 6 OMD Kenvue (J&J Consumer Health), Estee Lauder Companies - Tom 7.2 7.2 3 8 10 PHD BOGNER 6.5 6.5 1 9 7 Carat Tourism and Events Queensland, Stokke Digital 5.7 5.7 3 2023 (Jan-Mar): 351.4 36 2022 (Jan-Mar): 242.2 41 YoY Comparison: 45.1% -12.2% 2023 Creative & Media (Jan-Mar) 514.9 104 2022 Creative & Media (Jan-Mar) 476.5 171 YoY Comparison: 8.1% -39.2%

2