2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Mar 2023 No.of Wins
69.3
69.3
34
35.2
35.2
8
20.9
20.9
7
14.1
14.1
12
Riot Games
13.0
13.0
1
VMLY&R
BULL Project
11.6
11.6
2
6
R/GA
Bacardi, Unity
2.6
2.6
2
13
Grey Group
Tencent Ltd Project
2.0
2.0
1
Merkle
Philip Morris Internaltional Project
0.9
0.9
1
2023 (Jan-Mar):
163.5
68
2022 (Jan-Mar):
234.3
130
YoY Comparison:
-30.2%
-47.7%
RANK LAST MONTH
1
4
2
1
3
22
4
5
5
2
Wieden & Kennedy
6
3
7 8 9
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
7
AGENCY
RECENT WINS
Guangdong Aiko Solar Energy Technology Co., Ltd., Woaiwojia, Global Pharmaceutical brand Dentsu McGarryBowen Projects, Domestic FMCG brand, YILI GROUP Project, ALIBABA, Havas Worldwide DeRUCCI Project AIIB - Asia Infrastructure BBDO Investment bank Retained Ogilvy
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES