2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
15.2
15.2
80
Department of Tourism (DOT) Philippines Project, Department of Health (DOH) Philippines Project
13.9
13.9
28
M&C Saatchi Group
Resort World Sentosa SEA, Rebel Foods India Project
11.5
11.5
22
Dentsu
China Project, Công ty Cổ phần Dược Hậu Giang Vietnam Project
10.4
10.4
55
8.9
8.9
43
7.7
7.7
27
RANK THIS MONTH
RANK LAST MONTH
1
6
Ogilvy
Guangdong Aiko Solar Energy Technology Co., Ltd. China, Woaiwojia China, Diageo Taiwan
2
1
DDB
3
2
4
8
AGENCY
RECENT WINS
Shimonoseki Boat Race(TV spot) Japan Project , AIIB - Asia Infrastructure Investment bank China, Q Sai(SNS) Japan Coke India Retainer, Colgate (Ecommerce) Singapore Project , ThumsUp India Retainer
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
3
BBDO
6
9
VMLY&R
7
7
Havas Worldwide
YILI GROUP China Project, ALIBABA China, Arzoo (NU) India
7.1
7.1
24
8
4
Grey Group
Maybank Singapore Project, StarHub Inc Singapore Project, Tencent Ltd China Project
6.4
5.6
29
9
15
Aditya Birla Estates India, Adani Wunderman Thompson Enterprises Ltd. India, Cross Cloud Partners India
4.7
4.7
25
10
10
R/GA
Habitto Japan, KFC Singapore, Shiseido Japan
2.1
2.1
8
11
11
Mullenlowe Group
UPS Singapore Project, Singapore Ministry of Defense (MINDEF) Singapore, IMDA (Infocomm Media Development Authority) Singapore
2.1
2.1
14
12
12
Wieden & Kennedy
Riot Games China
2.0
2.0
1
13
13
McCann Worldgroup
1.8
1.8
11
14
14
Centrick
1.6
1.6
7
15
16
TBWA
1.4
1.4
3
1.1
1.1
43
0.9
0.9
2
0.3
0.3
2
0.3
0.3
3
16
17
Wondrlab
17
32
Atomic212
18
18
ThinkerBell
19
36
FCB
20
19
The Womb
Reliance Retail Limited India, The Trade Desk Thailand Project, Century Pacific Foods Philippines Project Kirloskar - Industrial Engines India, EFL CSR Project India, Kirloskar Oil Engines Corporate Film India Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia Vectura Fertin Pharma Private Limited India Project, Greaves Electric Mobility Private Limited (Crompton) India Project Tourism Northern Territory / Northern Territory Government Australia, Unikrn Esports Australia Fight Food Waste Australia Project, Kx Pilates Australia Project Eco World (Duduk) Malaysia, PepsiCo (Pepsi) Malaysia, AIG Malaysia Samco India
0.2
1
2023 (Jan-Mar):
98.7
429
2022 (Jan-Mar):
147.2
772
YoY Comparison:
-33.0%
-44.4%
0.2