2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Mar 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.3
4.3
55
Palmolive (Colgate) (KV) Project, Techcombank 2022
0.6
0.6
8
MSD, Unilever, Carlsberg, Pfizer, Phenikaa
0.2
0.2
6
2022(Jan-Mar)
5.2
69
2021(Jan-Mar)
4.2
27
23.3%
155.6%
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1
3
Dentsu
Honda Vietnam Co., Ltd. Project, Herbalife Vietnam Project
2
1
VMLY&R
3
2
Ogilvy
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Mar 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MediaCom
GoCar, Vinamilk Planning & Digital, Go-Jek
3.45
3.45
3
2
Mindshare
NUTIFOOD
0.80
0.80
1
3
-
iProspect
Philips Singapore Pte Ltd. Hayat Kimya Project, Tefal Vietnam
0.29
0.29
8
4
-
Carat
Heineken Vietnam Brewery Limited Company
0.16
0.16
3
5
3
Wavemaker
FWD Life Insurance Corporation
0.05
0.05
1
2022(Jan-Mar)
4.8
16
2021(Jan-Mar)
1.3
4
277.1%
300.0%
2022 Creative & Media (JanMar)
9.9
85
2021 Creative & Media (JanMar)
5.5
31
82.0%
174.2%
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1
2
AGENCY
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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