2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Mar 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.0
12.0
9
5.0
5.0
34
Wunderman Thompson Confidential Client
1.0
1.0
6
4
VMLY&R
Line shopping for sellers Project,
0.6
0.6
3
5
10
Dentsu
Auto Client
0.1
0.1
1
6
5
BBDO
LINE Open Chat
0.0
0.0
2
2022(Jan-Mar)
18.6
55
2021(Jan-Mar)
8.2
53
128.0%
3.8%
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RANK LAST MONTH
1
1
DDB
Asian Alliance Project, Chaitip Project,
2
2
Ogilvy
Yara, DTAC-Total Access
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Mar 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
1
0.4
0.4
6
0.2
0.2
13
0.2
0.2
3
0.1
0.1
4
SLRT Limited, Kaidee Property
0.1
0.1
2
Kering Group, Krung Thai Bank Siam Makro Public Company Limited, Lenovo (Thailand) Limited Project
0.1
0.1
3
0.1
0.1
4
2022(Jan-Mar)
1.1
36
2021(Jan-Mar)
2.1
43
-47.6%
-16.3%
2022 Creative & Media (JanMar)
19.7
91
2021 Creative & Media (JanMar)
10.3
96
92.1%
-5.2%
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RANK LAST MONTH
1
1
Zenith
L’Oreal
2
2
Mindshare
Amway, AIA, AXON
3
5
dentsu X
4
3
Initiative
5
4
MediaCom
6
7
OMD
7
10
iProspect
8
6
Carat
AGENCY
RECENT WINS
Index Living Mall Project, Krungthai Bank Project Dreamy Bubble Tea, One Bangkok, Rabbit Life Cargill, Harley Davidson, Mitr Phol Syrup,Syrup
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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