2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Mar 2022
1
No.of Wins
RECENT WINS Huawei, Michelin Automotive Tires, Telekom Malaysia
2.9
2.9
21
1.9
1.9
10
1.5
1.5
8
1.0
1.0
2
Hong Leong Group
0.2
0.2
1
Confidential Client
0.2
0.2
2
2022 (Jan-Mar):
7.7
44
2021 (Jan-Mar):
4.9
34
YoY Comparison:
54.7%
29.4%
RANK LAST MONTH
1
1
Ogilvy
2
2
Wunderman Thompson Finance Client
3
3
DDB
4
4
Havas Worldwide
5
5
Grey Group
6
13
Dentsu
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
UA Credit Card Project, Google Game Play Project AEON Credit Service Project, MTR Malls Project
RECENT LOSSES
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Mar 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.0
1.0
1
Chanel Project, WeLab Bank
0.8
0.8
2
Havas Media
Audemars Piguet, HKMC Annuity
0.3
0.3
2
4
Mindshare
Astra Zeneca
0.9
-0.2
2
5
Wavemaker
DBS, CLP Power
0.4
-0.2
3
2022 (Jan-Mar):
1.6
10
2021 (Jan-Mar):
1.2
16
YoY Comparison:
34.6%
-37.5%
2022 Creative & Media (Jan-Mar)
9.2
54
2021 Creative & Media (Jan-Mar)
6.1
50
50.9%
8.0%
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
L'Oreal Porject
2
2
PHD
3
3
4 5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
WeLab Bank
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2