2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Mar 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
34.5
80
6.3
6.3
2
4.8
4.8
22
4.2
4.2
7
3.8
3.8
6
3.6
3.6
3
3.5
3.5
2
3.3
3.3
29
3.0
3.0
3
2.7
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
City of London Corporation UK Project, Hertz UK
35.9
2
30
VCCP
Virgin Media UK, Evri (ex Hermes delivery) UK
3
2
M&C Saatchi Group
BARCLAYS UK, SKY SHOWTIME UK, Storck Germany
4
9
MullenLowe Group
5
3
6
8
7
34
AGENCY
RECENT WINS
Aleve Global, Booking.com UK, Toilet Board Coalition UK Project, Chocomel UK Project Netto Sp. z o.o. Poland Project, BAT VMLY&R MENA, Migros Fachmarkt AG (MFM) Europe Project Essity brands Global ecommerce， Wunderman Thompson Movistar Spain, Heinz Tomato Sauces Europe Serviceplan
Weleda Global, Sarenza France Randstad N.V. Netherlands Project, Nordic Entertainment Group AB (publ) Netherlands Project Siemens Global, Churchill Insurance UK, TUC crackers Europe
RECENT LOSSES
Scholl Global
8
35
Isobar
9
4
Saatchi & Saatchi
10
-
Karmarama
Honda UK
3.0
11
21
Neverland
What3words UK, Gala Bingo UK
2.5
2.5
2
12
5
Kolle Rebbe
2.0
2.0
4
13
7
Grey Group
1.9
12
14
16
FCB
1.8
1.8
4
15
6
BBH
1.7
1.7
4
16
-
Ogilvy
Michelin Global CRM
3.5
1.5
1
17
-
Publicis Groupe
Powerade Global
1.5
1.5
1
18
46
Droga5
Hennessy NBA Global
1.4
1.4
2
19
-
Iris
Scholl Global
1.4
1.4
1
20
10
Spring Studios
TUMI luggage Global
1.0
1.0
1
2022 (Jan-Mar):
95.1
227
2021 (Jan-Mar):
86.0
189
YoY Comparison:
10.6%
20.1%
MAN Trucks Germany, SMART Europe, Barmer Germany, Deichmann Germany social GSK Italy Project, Hairclinic Group Denmark Project, Podimo Denmark Project L'Occitaine France Digital + Social, Crisis Revolution Switzerland Wild Natural UK, Leo Pharma Global, Engine Gin UK Project
2.4
Guide Dogs UK UK
Barmer Germany
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Mar 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
35.5
35.5
2
11.5
11.2
33
7.2
7.1
15
Kingfisher UK, MasMovil Ibercom Spain, Banco Santander Poland
6.6
6.6
12
Initiative
Lidl digital Romania, Avon Romania, FoodCare Poland
5.4
4.9
23
17
Carat
Banco Santander Spain, Banco Santander UK, Abanca Spain
3.6
3.4
6
7
4
Mindshare
Singapore Economic Development Board UK, Germany
3.2
3.2
12
8
5
Essence
Mars EMEA
2.5
2.5
1
9
-
Deloitte Digital
LTK Global
1.4
1.4
1
10
6
Mediahub
Akzo Nobel Digital
1.0
1.0
1
1.0
1.0
4
1.0
22
0.6
23
RANK THIS MONTH
RANK LAST MONTH
1
-
Publicis Media
2
1
OMD
3
3
Havas Media
4
-
Dentsu X
5
2
6
AGENCY
RECENT WINS AB InBev US, Europe, LVMH Uk, France John Lewis & Partners Waitrose & Partners UK, City Gross Sweden, Valenta Pharm Russia Matalan UK, Optic 2000 group France, Wethenew France, Spain, Switzerland, Belgium, Germany
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ComeON Denmark
11
8
The7stars
Illva Saronno UK, Irn-Bru, AG Barr UK, Kao Brands UK, Bensons For Beds UK
12
23
MediaCom
Klarna Europe, Lunar Bank Sweden, Intermarche, Bricomarche Poland
4.5
13
18
PHD
Elisa Oyj Finland, Oleofarm Poland, PIK Russia
2.7
14
9
Hearts & Science
Virgin Voyages UK
0.5
0.3
1
15
10
VaynerMedia
Tinder Global
0.3
0.3
1
16
11
M/SIX
Smart Energy GB UK
0.3
0.3
1
17
-
Love Sugar Science
River Island UK
0.3
0.3
1
18
-
MSix & Partners
Karo Pharma Europe
0.3
0.3
1
19
12
Electric Glue
Charlie Bigham's UK
0.2
0.2
1
20
13
Bicycle
Mizkan Europe UK
0.2
0.2
1
2022 (Jan-Mar):
52.8
176
2021 (Jan-Mar):
60.5
290
YoY Comparison:
-12.8%
-39.3%
2022 Creative & Media (Jan-Mar):
147.9
403
2021 Creative & Media (Jan-Mar):
146.5
479
YoY Comparison:
0.9%
-15.9%
Smart Energy GB UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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