2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
37.8
206
26.0
26.0
65
12.9
12.9
65
11.5
11.5
158
11.5
11.5
27
9.2
9.2
1
Shift Australia, Worksafe VIC Australia, Hire up Australia
8.0
8.0
26
BBDO
HCF Australia, Storytel Korea, CHANGAN EV - C385 China
8.3
6.3
28
8
McCann Worldgroup
Galderma Philippines Project, NTT Japan Project, Sanofi China Project
4.5
4.5
19
-
R/GA
LendLease APAC, General Motors China APAC, Earth 2 APAC
4.2
4.2
7
3.9
3.9
6
3.5
3.5
7
2.4
2.4
60
1.5
1.5
1
1.2
1.2
6
1.0
1.0
2
1.5
0.9
2
0.8
7
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
-
5
6
6
4
BBH
Singapore Tourism Board Singapore
7
7
M&C Saatchi Group
8
5
9
10
AGENCY
RECENT WINS
JD.com China, Huawei China, Tata Digital India Asian Alliance Project, Suree DDB Interfoods Thailand Project, Meesho India Sun Pharmaceutical Industries Ltd Wunderman Thompson India, AU Small Finance India, Edelweiss India Project Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Dentsu Vietnam Project, Chowking Food Corp. Philippines Celio India, Connor's Stout Porter Havas Worldwide Malaysia, MOLSON COORS Ogilvy
Monster Energy China, General Motors China, Virbac Australia Project Aleve Global, BuyersBuyers Australia, Austrade Global Quiz Master India, Sachar Gaming Khel Play India, Grohe India -Lixil India Project
ESTIMATED YTD WIN REVENUE (USD $ m) 38.8
RECENT LOSSES
Siemens Global
Aleve Global
11
19
Grey Group
12
15
Mullenlowe Group
13
9
Wondrlab
14
10
Leo Burnett
15
11
The Works
16
-
It's Friday
17
18
Saatchi & Saatchi
18
20
ThinkerBell
19
12
The Womb
Matter India, TrueCaller India, Livlively India
0.8
0.8
5
20
-
Apparent
Dyson Australia, Western Sydney University Australia Project
0.8
0.8
5
2022 (Jan-Mar):
147.2
772
2021 (Jan-Mar):
178.7
783
YoY Comparison:
-17.6%
-1.4%
SingTel Singapore social media and content marketing Flight Deck Australia Project Domino's Australia, Colonial First State Australia Siemens Global, Medecins Sans Frontieres Australia Guinness Australia, Investment NSW Australia, Crystalbrook Australia
0.9
Guide Dogs Australia
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Danamon Indonesia
30.5
51
Mailchimp Australia
10.4
17
8.3
8.3
32
7.2
7.2
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Yili China social media, Maxcut Korea, Liu Yue Xian China Project
31.9
2
3
PHD
Saic Roewe China, World Gold Council China
10.5
3
8
OMD
National Australian Labor Party Australia, BHP Mining Australia, Te Pukenga New Zealand
4
2
Zenith
L’Oreal Singapore, Thailand, Malaysia
5
4
MediaCom
6
5
Havas Media
7
7
Dentsu X
8
-
iProspect
9
-
Universal McCann
10
-
Resolution Digital
11
-
Carat
12
6
IPG Team Dynamic
AGENCY
13
9
Ryvalmedia
14
10
Wavemaker
15
11
Mediahub
16
12
Initiative
17
-
18
13
RECENT WINS
FunNFood India, Lendingkart India, DL Korea Zupee India, Godrej Indonesia, Revlon India PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India Kering SA Korea, Kering Taiwan, PT Mahakarya Sukses Indonesia Indonesia Wealth Navi Japan, tourism promotions board philippines Project Suncorp Australia Project, Carpet Call Australia Project, H&R Block Australia
6.4
31
3.8
3.8
10
3.1
3.1
42
3.6
2.9
44
2.5
2.5
10
2.4
2.4
19
MGA Entertainment, Inc. Australia, Murdoch University Australia
3.0
2.4
43
BMW, Mini ANZ AP ZA ME
2.0
2.0
2
1.6
1.6
21
1.2
29
0.7
2
0.4
6
Shute Harbour Marina: Australia, Autralian Automobile Association: Australia, WestHQ: Australia L'Oréal Travel Retail (IMC) China, Abbott Pediasure China, Abbott Nutrition China AHI Carrier Australia Australian Unity Australia, Paxel Indonesia
7.1
RECENT LOSSES
7.2
Pizza Hut Indonesia Digital
Acko Life Insurance India
0.7 0.7
Carnival Corporation Australia
Flow
Carnival Corporation Australia
0.3
0.3
1
Media Kinnect
Turtlemint India
0.1
0.1
3
0.0
0.0
7
0.2
-0.4
2
2022 (Jan-Mar):
79.4
377
2021 (Jan-Mar):
96.3
320
YoY Comparison:
-17.6%
17.8%
2022 Creative & Media (Jan-Mar):
226.6
1,149
2021 Creative & Media (Jan-Mar):
275.1
1,103
YoY Comparison:
-17.6%
4.2%
19
14
DRUM
ANZ New Zealand Projects, James Hardie New Zealand Projects, Bunnings New Zealand Projects
20
15
Hearts & Science
Superloop Australia Project
Blackmores Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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