2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Mar 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
VMLY&R
Amazon Project, Daiichi Life Project, ANHEUSER-BUSCH INBEV Project
2.6
2.6
15
3
Dentsu
CPG Client
0.7
0.7
1
3
2
Ogilvy
NestléProject, Unilever Project,Universal Robina
0.5
0.5
7
4
4
Wunderman Thompson FMCG Client
0.4
0.4
2
2021 (Jan-Mar):
4.2
27
2020 (Jan-Mar):
1.2
15
YoY Comparison:
236.3%
80.0%
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1
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AGENCY
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Mar 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.75
0.75
1
Masterise Homes, Techcombank
0.38
0.38
2
Masterise Homes
0.13
0.13
1
2021 (Jan-Mar):
0.5
6
2020 (Jan-Mar):
0.0
1
YoY Comparison:
-
-
2021 Creative & Media ((JanMar))
4.7
33
2020 Creative & Media ((JanMar))
1.2
16
272.8%
106.3%
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1
Wavemaker
Masan
2
2
Mindshare
3
3
MediaCom
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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