2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Mar 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.4
4.4
11
2.2
2.2
22
Nebula Project, Boots Project, Intel Project
2.1
2.1
4
Digitas
Board of Investment of Thailand (BOI) Project
0.1
0.1
2
7
Leo Burnett
PubG Mobile Project, Thai Oil PCL Project, Line BK Project
0.1
0.1
4
6
11
Grey Group
Nestle Portfolio Brands Project, Rare Beverages Project, Siam Cement Group Project
0.1
0.1
5
7
9
Dentsu
Dole Thailand Limited Project
0.1
0.1
2
8
5
DDB
Berli Jucker PLC (BJC Line OA) Project
0.0
0.0
1
9
6
McCann WorldGroup
Twilio Project
0.0
0.0
1
10
8
Brilliant & Million
Coco Max Project
0.0
0.0
1
2021 (Jan-Mar):
8.2
53
2020 (Jan-Mar):
5.4
31
YoY Comparison:
50.7%
71.0%
RANK THIS MONTH
RANK LAST MONTH
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1
2
3
3
2
VMLY&R
4
4
5
AGENCY
RECENT WINS
TREG MQDC, Central Group, Tyson Wunderman Thompson Foods Project, Unif Thailand, DTAC Project， Ford Project BTS GROUP Project, Thai Life Ogilvy Insurance, Calbee Ebisen Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Mar 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.2
1.2
11
KFC, Asiatic Agro, Pruksa Development Project
0.9
0.5
3
iProspect
Vimut Hospital Holding, Pataya Food Industries, AIA Insurance
0.2
0.2
5
3
PHD
PTT (Petroleum Authority of Thailand)
0.2
0.2
1
5
6
dentsu X
IT Client
0.1
0.1
9
6
4
Universal McCann
Tasto, Eastspring
0.1
0.1
2
7
2
Wavemaker
Tera Food and Beverage, Isuzu Motor, Zen Restaurant, Variety Food
0.2
0.1
7
8
8
MediaCom
0.0
0.0
0
9
10
Zenith
0.0
0.0
0
10
11
Havas Media
0.0
0.0
0
11
5
Mindshare
12
12
13
13
RANK THIS MONTH
RANK LAST MONTH
1
7
Carat
GrabTaxi, Food Store, Bridgestone Sales
2
1
Initiative
3
9
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Asiatic Agro
0.1
International Pet Food
-0.0
1
OMD
0.1
Eastspring
-0.0
4
Starcom
0.0
PTT (Petroleum Authority of Thailand)
-0.2
0
2021 (Jan-Mar):
2.1
43
2020 (Jan-Mar):
5.3
43
YoY Comparison:
-60.4%
0.0%
2021 Creative & Media ((JanMar))
10.3
96
2020 Creative & Media ((JanMar))
10.7
74
YoY Comparison:
-4.2%
29.7%
AIS Project
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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