2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Mar 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.3
6.3
30
2.0
2.0
9
Wunderman Thompson Project Management Institute
1.6
1.6
4
3
72andSunny
Oppo Global
1.5
1.5
2
15
McCann WorldGroup
Pharma Client
1.5
1.5
1
1.0
1.0
4
0.9
0.9
3
0.6
0.6
2
RANK THIS MONTH
RANK LAST MONTH
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1
Ogilvy
Yokogawa Electrical International, Lenovo Project, Singtel Project
2
2
DDB
LTA, SIM, Unilever, MCI, Viu- brand campaign, Dairy Farm
3
4
4 5
AGENCY
RECENT WINS
Sony Electornics Project, Zespri, Tanjong pagar town council Project Seventh Generation Project Samsung e-Commerce PP (SEA) Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
6
7
VMLY&R
7
5
MullenLowe Group
8
6
Publicis
9
-
BBDO
Tripartite Alliance Project
0.6
0.6
1
10
8
Grey Group
GSK (brands) Project, Pringles Project, Ministry of Social and Family Development
0.5
0.5
3
11
9
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
2021 (Jan-Mar):
16.5
61
2020 (Jan-Mar):
13.9
44
YoY Comparison:
18.7%
38.6%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Mar 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.4
0.4
2
Puma (Planning & e-Commerce), 3M, Alibaba (Tmall)
0.3
0.3
6
Havas Media
AIA
0.3
0.3
1
3
Initiative
Luxury Client
0.2
0.2
1
5
5
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.1
0.1
5
6
12
Carat
IT Client
0.0
0.0
2
2021 (Jan-Mar):
1.0
18
2020 (Jan-Mar):
2.1
19
YoY Comparison:
-54.2%
-5.3%
2021 Creative & Media ((Jan-Mar))
17.5
79
2020 Creative & Media ((Jan-Mar))
16.0
63
YoY Comparison:
9.2%
25.4%
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4
PHD
Reckitt, Subway
2
1
Mindshare
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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