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Mar 2021 New Business League - New Zealand

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2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Mar 2021

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

0.5

0.52

2

Manufacturing Services Brand

0.5

0.50

1

Dentsu

IT Client

0.4

0.40

2

DDB

New Balance Project, Academy of Periodontists Project, YMCA North

0.2

0.16

4

2021 (Jan-Mar):

1.6

9

2020 (Jan-Mar):

0.8

8

YoY Comparison:

103.3%

12.5%

RANK THIS MONTH

RANK LAST MONTH

1

3

Special Group

Kiwibank, Standard Issue Global

2

1

FCB

3

7

4

2

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES


2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Mar 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

0.2

0.17

1

Snap Fitness

0.1

0.13

1

PHD

Bunnings Project, TikTok Project

0.1

0.12

2

3

Carat

IT Client

0.0

0.04

1

2

OMD

Get Wellington Moving Project

0.0

0.01

1

2021 (Jan-Mar):

0.1

3

2020 (Jan-Mar):

(0.7)

6

YoY Comparison:

-

-50.0%

2021 Creative & Media ((JanMar))

1.7

12

2020 Creative & Media ((JanMar))

0.1

14

2131.8%

-14.3%

RANK THIS MONTH

RANK LAST MONTH

1

5

Havas Media

Ola Group

2

-

Pivotus

3

1

4 5

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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