2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Mar 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.7
7.7
8
Harley Davidson Project
5.8
5.8
5
Green Coop Project
2.7
2.7
4
1.3
1.3
3
Sumitomo Project,Spotify Project， KDDI
0.7
0.7
5
Healthcare
CSL Behring Project
0.1
0.1
1
Digitas
Invisalign Project, AbbVie – Rheumatoid Arthritis Project
0.1
0.1
2
2021(Jan-Mar)
16.1
28
2020((Jan-Mar)
18.4
65
-12.5%
-56.9%
RANK THIS MONTH
RANK LAST MONTH
1
2
Leo Burnett
Infinity Project, MC Donald Project,Invisalign Project
2
1
McCann WorldGroup
3
4
BBDO
4
3
Wunderman Thompson IKEA Project
5
8
Ogilvy
6
5
7
6
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Mar 2021 RANK THIS MONTH
RANK LAST MONTH
1
6
AGENCY
Wavemaker
RECENT WINS
Confidential Client
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.1
2
2021(Jan-Mar)
0.1
2
2020(Jan-Mar)
0.4
5
-85.7%
-60.0%
2021 Creative & Media (Jan-Mar)
16.1
30
2020 Creative & Media (Jan-Mar)
18.7
70
-13.8%
-57.1%
RECENT LOSSES
0.1
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2