2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / Mar 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.4
1.4
8
Global Digital Niaga
0.2
0.2
2
Ogilvy
Indika Energy Project, Asian Paints Project
0.1
0.1
2
2
FCB
Hawaya Project
0.1
0.1
1
5
3
Leo Burnett
Multibintang, Sunlife Project, Heinz
0.0
0.0
3
6
4
BBDO
Energy Client
0.0
0.0
1
7
5
Publicis
Nestle Project
0.0
0.0
1
8
6
Arcade
Huawei Mobile I Social Project
0.0
0.0
1
2021 (Jan-Mar):
1.9
19
2020 (Jan-Mar):
4.6
30
YoY Comparison:
-59.2%
-36.7%
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RANK LAST MONTH
1
1
VMLY&R
P&G - Downey, Matahari Project
2
10
Dentsu
3
9
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / Mar 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.2
2.2
4
Indofoods, Lionsgate Project Content & Paid Social
1.0
1.0
2
iProspect
Paragon Technology and Innovation, Taisho Pharmaceutical Indonesia
0.8
0.8
3
4
dentsu X
Japan Tobacco International Indonesia, Suzuki Indomobile Motor
0.6
0.6
3
5
11
Carat
SRC Indonesia Sembilan
0.5
0.5
1
6
2
Mindshare
Starmaker, IKEA, SOHO
0.5
0.5
4
2021 (Jan-Mar):
4.4
19
2020 (Jan-Mar):
3.1
13
YoY Comparison:
41.8%
46.2%
2021 Creative & Media ((JanMar))
6.3
38
2020 Creative & Media ((JanMar))
7.7
43
YoY Comparison:
-18.5%
-11.6%
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1
6
OMD
Bank Jago, ABC President
2
1
Havas Media
3
-
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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