2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Mar 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
31.6
108
SNCF France
5.1
2
Gu Puds UK
5.1
4
4.5
4.5
3
MoneySupermarket UK, Habitat UK
4.4
4.4
2
Ogilvy
Absolut Global, Enterprise Holdings Global
3.9
3.9
2
6
The & Partnership
Lexus UK, LG TVs Global
3.7
3.7
2
8
7
MullenLowe Group
Bumble France, Mahou/San Miguel Spain, Nutella UK Project, Bahlsen UK
3.3
3.3
5
9
8
Buzzman
Feu Vert France, Citroen Global social
2.8
2.8
2
10
9
Wieden & Kennedy
Evian Global
2.4
2.4
1
11
10
DDB
Salomon Global, Graze snacks UK
2.6
1.7
3
12
11
VCCP
Harpic, Vanish, Finish UK CRM
1.5
1.5
2
13
13
Mother
Pepsi UK
1.2
1.2
1
14
14
The Game Group
BMW Germany
1.0
1.0
1
15
15
Dark Horses
TikTok Euro 2020 sponsorship Europe, Just Eat Takeaway.com UK
1.0
1.0
2
16
16
Red Brick Road
West Cornwall Pasty, Urban Eat UK, Derwent UK
1.0
1.0
2
17
-
1.0
1.0
9
18
17
1.4
0.9
12
19
-
20
19
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
Volkswagen UK, GSK UK Project, SANOFI UK Project
31.6
2
2
TBWA
Air France Global,Le Chocolat des Francais France
6.1
3
3
Publicis
SNCF France, Infiniti Global, Barilla Global
5.6
4
12
Wunderman Thompson Lexus UK, Barilla France social
5
4
New Commercial Arts
6
5
7
AGENCY
Isobar
Grey Group
RECENT WINS
BNP Paribas France, Zbyszko Company S.A. Poland, Kikkoman Poland Doc della Venezie Italy Project, Instituto Europes DI Oncologia Sri Italy Project
RECENT LOSSES
Seat Cupra UK
Finn Partners
Trip.com Global
0.8
0.8
1
Quiet Storm
Covonia UK
0.6
0.6
1
2021 (Jan-Mar):
86.0
189
2020 (Jan-Mar):
53.6
54
YoY Comparison:
60.5%
250.0%
2
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Mar 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
16.6
33
8.0
1
5.5
74
4.2
4.2
36
4.0
4.0
1
4.2
4.0
22
3.7
3.7
17
3.5
26
2.8
2.8
1
New Balance Europe
2.8
2.8
2
iProspect
UNICEF UK, LinkedIn Global digital,
1.9
1.9
3
11
OMD
Canva UK, UNICEF Germany, Sparda-Bank München Germany
4.6
1.9
31
13
9
Publicis Media
Reckitt Benckiser DACH
1.5
1.5
1
14
26
Performics
CybeRefund Srl Italy
1.1
1.1
4
15
12
M/SIX
National Express UK
0.7
0.7
1
16
53
Spark Foundry
Agata Poland, Ajinomoto Poland
0.9
0.6
5
17
50
Initiative
MG Italy
1.9
0.4
13
18
13
AMS Media
Nature's Bounty, Solgar UK
0.3
0.3
1
19
19
Blue 449
Fondation AbbéPierre France
0.3
0.3
1
20
47
Bountiful Cow
Slimming Clinic UK
0.3
0.3
1
2021 (Jan-Mar):
60.5
290
2020 (Jan-Mar):
34.8
142
YoY Comparison:
73.7%
104.2%
2021 Creative & Media (Jan-Mar):
146.5
479
2020 Creative & Media (Jan-Mar):
88.4
196
65.7%
144.4%
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Havas Media
Carrefour Digital Spain, Loteries de Catalunya Spain, Telia Estonia
17.4
2
GroupM
Henkel Germany
8.0
3
6
Wavemaker
4
7
PHD
5
3
Universal McCann
6
22
Zenith
7
8
Mindshare
8
4
MediaCom
9
5
Aura by Omnicom
Air France Global
10
20
Mediahub
11
15
12
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Schwarz Group (Lidl) Netherlands, Bumble Global, Sundhedsstyrelsen Denmark H&M Germany, BIC France, BIC Russia Honda Europe Bears Ukraine, Henkell Freixenet Poland, Nomad Foods Serbia Oppo Italy, Carnext Italy, Nederlandse Spoorwegen Netherlands, eObuwie Slovakia The Baloise Group Switzerland, Glenmark Pharmaceuticals Russia, Zweirad Einkaufs Genossenschaft Germany
11.0
3.5
RECENT LOSSES
National Express UK
BSH Sweden
Sonans Privatgymnas Norway
Klosterfrau Germany
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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