2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
RECENT WINS
NestléVietnam Project, BTS Group Thailand Project, BAUNIS Taiwan
FAW-VW Audi China, Infinity Japan Leo Burnett Project, Samsung.com MDE Korea Project Project Management Institute Wunderman Thompson Singapore, Richemont China, Shanghai Guangming China
No.of Wins
34.0
175
22.9
58
16.9
16.9
71
11.9
11.9
52
11.7
10.8
39
10.5
10.5
28
9.8
78
11.7
8.9
43
RECENT LOSSES
34.0
23.5
Fortis Healthcare India
2
6
3
3
4
4
DDB
5
7
Publicis
6
5
McCann Worldgroup
7
2
VMLY&R
8
35
Dentsu
9
8
BBDO
Anta & Anta Kids China, Tripartite Alliance Singapore Project
7.8
7.8
28
10
23
ThinkerBell
Ladbrokes Australia, Repco ANZ
6.7
6.7
10
5.0
5.0
27
Mekeni Food Corporation Philippines, MCI Singapore Pechoin China, Estee Lauder China Project, Glaxo_Skb China project 365 mc Korea Project, TracFone India Project, Evereden China Project Sony Electornics Singapore Project, Oberoi Realty India, Zespri Singapore Dongfeng Honda CIVIC China, Feihe Dairy China, Nc Taiwan
12.2
LG TVs Global
11
15
Havas Worldwide
LENOVO China Project, OPPO China Project, American Standard China Project
12
11
Digitas
Mercedes-Benz China Project, Pidilite India Project
3.5
3.5
16
13
9
MullenLowe Group
Waah Jobs India, AkzoNobel Brands India
3.1
3.1
12
Sapient
Alfa Romeo China, SCHUCO China, NBA China Project
2.9
2.9
9
2.6
2.6
33
14
1
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
10
15
27
Grey Group
TheFork Australia, TripAdvisor Australia, Bangledash Navy Malaysia
16
12
IPG Team Dynamic
BMW India
2.0
2.0
1
2.0
2.0
11
1.9
1.9
2
1.7
1.7
22
1.6
1.6
4
2021 (Jan-Mar):
178.7
783
2020 (Jan-Mar):
153.0
573
YoY Comparison:
16.9%
36.6%
17
-
Prodigious
MINT Media China Project, MOC Shandong projects, INVISALIGN China Project
18
13
The Womb
MPL India, WheelsEMI India
19
20
Wondrlab
20
14
Apparent
GROHE India, American Standard India, Veedol (Tide Water Co Ltd) India Project Healius Australia, Intersystems Australia, Rosemary Health Australia
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2021 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Zenith
Pet Culture Australia, BAIC China
33.3
2
3
PHD
Jiahua Cosmetics China, Google Australia
18.4
3
2
Wavemaker
4
-
Carat
5
5
OMD
6
6
Universal McCann
7
4
Havas Media
8
12
Spark Foundry
9
7
Initiative
10
-
Dentsu X
11
-
Pivotus
12
10
13
AGENCY
RECENT WINS
Tencent Platform & Content Group, Lixiang Branding China, Lianjia Beike China Mengniu Dairy China, Pernod Ricard China, SRC Indonesia Sembilan Indonesia Yili (digital&OOH) China, Bank Jago Indonesia Abbott Nutrition China, CDO Philippines, Game Bean Taiwan Project Ola Group India, ANZ, Micromax Informatics Limited India, Salarpuria Sattva India Toyota Australia, Alibaba Cloud China Project Cred India, Plush Sofas Australia, Asiatic Agro Thailand, KFC Thailand, Kopiko Philippines Japan Tobacco International Indonesia, wanglaoji herbal tea China Project
RECENT LOSSES
Techcombank Vietnam
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
28.7
14
18.4
15
17.8
Pernod Ricard China
15.7
52
13.8
Diageo Korea
12.3
49
11.6
Eastspring Thailand
11.2
25
7.8
17
5.1
11
4.1
6
2.8
15
2.5
2.5
37
Australian Building Company Queensland, Snap Fitness ANZ
0.7
0.7
2
Performics Mercerbell
Prezzee Australia, New England High Country (Inverell Shire) Australia Project
0.2
0.2
4
9
Bohemia
Chemist2U Australia
0.2
0.2
1
14
11
Resolution Digital
Victoria University Australia
0.2
0.2
1
15
-
m/SIX
Noise India
0.2
0.2
1
16
13
Mediahub
17
14
Essence
7.8
6.2
LBC Philippines
4.3 3.8
Australian Institute of Company Directors Australia
0.0
TK Maxx Australia
-0.3
0
Crocs China
0.1
MamaEarth India
-0.4
1
2.9
Victorian Government Australia
-0.6
8
18
15
MediaCom
Saridon India, Flyadeal SaudiArabia, Longi China, Ecco China, Masterise Homes Vietnam
19
8
Starcom
Junglee Entertainment India, Boat India
0.8
Petroleum Authority of Thailand Thailand
-0.9
4
20
-
iProspect
Yadea Electric Bike China, TCL China
2.6
Jaguar Land Rover China
-3.5
15
2021 (Jan-Mar):
96.3
320
2020 (Jan-Mar):
121.6
266
YoY Comparison:
-20.8%
20.3%
2021 Creative & Media (Jan-Mar):
275.1
1,103
2020 Creative & Media (Jan-Mar):
274.5
839
YoY Comparison:
0.2%
31.5%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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